SMK’s Social Media Trends Labs are quarterly 📅 FREE events for marketing communications professionals, agencies, not-for-profits and brands looking to stay at the forefront of digital disruption and marketing innovation.

Social Media Trends Labs delve into the latest data 📊 and performance insights from the major social networks, unpicking platform and behavioural trends, and identifying underexploited marketing and communications opportunities.

This 2024 Social Media Trends Lab explored 🧠 the key themes for next year, examining everything from content marketing to advertising performance, influencer marketing, online video, analytics and more. We explored:

1. What are the best new opportunities in Instagram, Facebook, LinkedIn, YouTube & TikTok? 🤔
2. How are marketers leveraging AI in 2024? 🤖
3. How and why is Facebook making a new play for Gen Z? 👶
4. Why is Gen Z turning away from Search and favouring social media? 🔎
5. How are Mark Zuckerberg’s BIG plans for generative AI coming to life in Meta? 😱
6. What are the key new marketing AI developments for Apple, Google, ChatGPT, LinkedIn, TikTok & YouTube 🚀
7. How do new online data privacy updates cause problems for marketers? ⬇
8. What have been the key changes in social media algorithm ranking signals🎬
9. How and why are social ad strategies being largely driven by automation? 🤖
10. How and where are digital marketing budgets getting cut in 2024? 🎯

SMK’s Social Media Trends Labs are facilitated by SMK’s Executive Director of Programming, James Fitzgerald.

✔ Connect with James on LinkedIn here: https://bit.ly/36VZtez

James is one of the world’s leading digital marketing educators and analysts, having trained tens of thousands of senior decision-makers from the world’s largest organisations, brands and agencies.