This 2023 Social Media Trends Lab explored 🧠 the key themes for next year, examining everything from content marketing to advertising performance, influencer marketing, online video, analytics and more.

In this Lab will dive into the latest data 📊 and performance insights from Instagram. We explored the key 2022 trends impacting Instagram organic reach, ads, influencer marketing and more.

March’s 2021 Social Media Trends Lab explored how social strategy is evolving post-COVID, and why a combination of platform updates, user quirks and even government regulations are changing the game in 2021.

The Social Ads & Influencer program explored how to make paid social and influencer marketing work harder in the run-up to the end of 2021, as well as key marketing trends for 2022.

Explore the latest data and performance insights, unpick platform and behavioural trends, brand new marketing features and identify underexploited communications opportunities.

The 2021 Facebook Marketing Masterclass delves into the latest data and performance insights, unpicking platform and behavioural trends, brand new marketing features and identifying underexploited communications opportunities.

November’s 2021 Digital Trends Lab explored how digital strategy is evolving in light of COVID-19, and why a combination of platform updates, user quirks and even government regulation will change the game in 2021.

SMK’s Instagram Decoded Lab aims to move beyond the digital hype and bluster of Instagram, a channel saturated with vanity metrics and ego, and all too often light on actionable business value.