This week’s guest blog spot is from Analise Trotter, Head of Delivery at Hoozu.

Hoozu leads data-driven, creative influencer marketing activity for leading brands. 

From Micros to Macros, Is Anyone Not An Influencer On Instagram?

According to a recent study, there are over 500,000 active influencers operating on Instagram alone.

That’s 39% of all Instagram accounts with more than 15,000 followers.

Moreover, among this group of active Instagram influencers, 81% have followings between 15,000 and 100,000 users.

With an increasing number of influencers competing in the same channels for marketing dollars, it only makes sense that they start looking into new avenues; not only to boost their profiles but more importantly their results as well.

Marketers around the world spent more than $5 billion on influencer marketing on Instagram in 2018, helping to grow the influencer marketing industry’s success.

With 25% of all sponsored posts, the fashion industry dominates as the most popular vertical on Instagram amongst influencers, while the technology sector lags.

Almost 1/3 of all Instagram channels are micro-influencers with fewer than 100k followers. This group is also accountable for the majority of sponsored Instagram posts.

6 Tips For Influencers & Brands To Generate Stand Out

Hoozu is producing more video content than ever for client influencer campaigns.

Reviewing the most recent successes here are 6 tips for Influencers and brands to help produce higher performing content.

1. Getting onto Instagram’s Explore Pages is a huge advantage and has never been more important. With over 200 million visitors each day, influencers can now be seen by an entire new look-a-like audience and not just by their followers.

2. By checking their analytics, such as “view insights” and making use of the correct hashtags. Influencers can find their niche, see where they have already appeared and if so, what that content was and then use these insights to inspire future content.

3. Utilising their best posting times will increase audience engagement in general, while content with added value will boost the chance that Instagram are more likely to run posts on their Explore Pages for others to engage with as well.

4. Using GIFS, stickers, videos, templates, animations enables content to be more visually pleasing and will also drive engagement. However, influencers should always be mindful to remain authentic and stay true to their pages and style.

5. Likewise, video content over static content will always provide an advantage. So think motion graphics, IGTV outfit hauls, moving backgrounds, or turning static photos into GIFs.

6. Finally, tag and mention relevant brands in posts to signal that there is the seed of a relationship there. This will also mean that content has a greater chance of showing on the brand’s Explore Page.

Footnote, now that IGTV has its own dedicated section on Instagram’s Explore Page, this is great news for all video creators and brands.

Additionally, more brands are requesting to use influencer-generated content as short form (7-15 second) media placements they will boost across social platforms like Facebook and Instagram. 

https://connect.hoozu.com/ was developed to connect brands to authenticated creators who produce on brand short form ads. The platform optimises all ads (swaps in new creative when performance declines) to ensure ad fatigue doesn’t set in.