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Snapchat-style map coming to Facebook

Facebook has commenced preparations to bring an interactive real-time map to help users coordinate events and meetups.

Another crack at geotracking

Facebook is tackling a total redesign of its Nearby Friends platform and replacing the list view of stating member locations with a new map grouping friends together by city.

In the “quest to cure loneliness” services like Apple’s Find My Friends, Google Maps, Glympse, Foursquare, and Swarm have all struggled to capture user interest.

Snapchat is the only app to have successfully launched their own geo-live map when they acquired French app Zenly, allowing users to see where Stories have been recently uploaded.

Following suit

Facebook’s Nearby Friends service failed to stir real excitement, but soon a tap of the button will allow users to see a friend’s approximate location, though not exact coordinates, for privacy reasons.

According to Facebook, “People have complete control over whether to use Nearby Friends or not. They can turn it on in the Nearby Friends bookmark.”

Facebook has been battling a decline in unique daily users, and has yet to find a winning combination for keeping users informed on each other’s activities. Maybe the map will show them the way.

Have you used Facebook’s Nearby Friends feature in the past? What do you think about the new redesign? Give us your thoughts in the comment section.

 

Learn with SMK through November

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November's Courses, Live Help & Support Options

Live Member Clinics every Monday & Tuesday from 1 pm – 2 pm AEST

  • Live help and support from SMK’s team of analysts.
  • Book in to request a personalised discussion for 15 or 30m via Zoom within the Facebook Working Group.

Weekly Technical Labs: Meta Business Suite on Wednesdays from 1 pm – 2 pm AEST

  • Technical Labs explore the technological process and workflows related to key digital marketing activities.

Google Analytics 4, Data Analysis & Evaluation Masterclass on Thursdays from 10 am – 12 pm AEST

  • Module 1: GA4 Optimisation, Key Features, Tools & Reports
  • Module 2: Setting up GA4 Conversions & Understanding Analytics Events
  • Module Three: Analytics campaign tracking and report analysis
  • Module Four: GA4 report round-up, conversion attribution & visualisation

Influencer Marketing Masterclass: Organic, Paid & Commerce on Fridays from 10 am – 12 pm AEST

  • Module 1: 2024 Influencer Marketing Trends, Forecasts & Opportunities
  • Module 2: Organic Influencer Marketing Best Practices
  • Module 3: Optimising Influencer Campaigns With Social Ads
  • Module 4: Evaluation, Reporting and Influencer Commerce

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