[SMK] Social Media Knowledge

Menu

DIGITAL MARKETING NEWS

Study: Millennials still sweet on TV

A new study shows that millennials still have a pretty tight connection to old-fashioned TV.

More emo over TV than YouTube

According to the study, millennials report higher rates of emotional investment in TV programs as compared to YouTube.

Broadcast TV rated significantly higher than YouTube in responses like worrying about what might happen next, and crying about the fates of characters.

Notably, these emotional investment stats only compare TV to YouTube Originals. One can’t help but wonder how a comparison to Netflix might change the picture.

Products and social

The study also says 43% of millennials have bought a product that they saw in a TV show.

Combine that with the fact that 59% of respondents said they discuss TV programs with friends, family and co-workers and you get the potential for positive word-of-mouth that you actually can buy.

Pinch of salt

The report comes from the Video Advertising Bureau (VAB)—an organisation with a membership that includes many companies with heavy investment in broadcast and cable TV.

Certainly, they have a vested interest in reporting figures that might spark more spend on TV ads. So, how worthwhile are the numbers? Read the report and decide for yourself.

Do figures like this make you re-evaluate the trends in advertising spend from the last few years?

Copy Transmission is a Melbourne-based agency :: Better Brands. Loud & Clear.

Learn with SMK through November

Start your SMK: Digital Excellence 7-day free trial today and unlock unlimited, on-demand access to hundreds of hours of digital masterclasses, training courses and hands-on tutorials.

Your risk-free trial offers the perfect opportunity to expand and upgrade your digital intellectual property.

Each month SMK releases 30 hours of new and updated social media and digital marketing educational course content, ensuring you never get left behind – be it on digital strategy, tactics or implementation.

Alongside this, SMK offers live help and support weekly within the SMK Working Group. It might be a quick fix or the root of a bigger problem; either way, a problem shared is a problem halved. On a day-to-day basis, SMK’s team gives you hands-on support and fresh ideas.

Not to mention a shoulder to cry on, occasionally.

Picture of SMK Editor

SMK Editor

November's Courses, Live Help & Support Options

Live Member Clinics every Monday & Tuesday from 1 pm – 2 pm AEST

  • Live help and support from SMK’s team of analysts.
  • Book in to request a personalised discussion for 15 or 30m via Zoom within the Facebook Working Group.

Weekly Technical Labs: Meta Business Suite on Wednesdays from 1 pm – 2 pm AEST

  • Technical Labs explore the technological process and workflows related to key digital marketing activities.

Google Analytics 4, Data Analysis & Evaluation Masterclass on Thursdays from 10 am – 12 pm AEST

  • Module 1: GA4 Optimisation, Key Features, Tools & Reports
  • Module 2: Setting up GA4 Conversions & Understanding Analytics Events
  • Module Three: Analytics campaign tracking and report analysis
  • Module Four: GA4 report round-up, conversion attribution & visualisation

Influencer Marketing Masterclass: Organic, Paid & Commerce on Fridays from 10 am – 12 pm AEST

  • Module 1: 2024 Influencer Marketing Trends, Forecasts & Opportunities
  • Module 2: Organic Influencer Marketing Best Practices
  • Module 3: Optimising Influencer Campaigns With Social Ads
  • Module 4: Evaluation, Reporting and Influencer Commerce

Leave a Comment

RECOMMENDED FOR YOU