[SMK] Social Media Knowledge

DIGITAL MARKETING NEWS

Activate Studio brings Influencers into focus

Now that it’s re-organised into an influencer marketing agency, Activate is launching a new service aimed at making influencer strategies accessible to smaller enterprise.

Studio strategy

Activate Studio is a new service for developing and managing influencer marketing strategies. It is intended for brands that lack a dedicated social media team.

The Studio service operates alongside Activate’s self-serve platform that brands can use for data and analysis to formulate their own plans.

Better with data

Activate’s website claims that they do ‘influencer marketing the data-driven way’.

Its offerings are distinguished by what TechCrunch calls ‘the richness of its data’, thanks to it having direct access to influencer metrics rather than relying on scrapes of public data.

Activate on message

Their web content appeals to marketers who have heard the buzz, but don’t know how to find influencers, nor how to manage an influencer campaign.

It includes plain-language guidance and promises of technical support to improve the bottom line.

Activate is actually a rebrand of Bloglovin’, who have recently pivoted to influencer marketing after years of success in blog reader apps.

The Bloglovin’ platform is still running, though neither its iOS app nor its Android app have been updated for about a year.

Does Activate’s approach make you more likely to pursue an influencer campaign in the near future?

Copy Transmission is a Melbourne-based agency :: Better Brands. Loud & Clear.

Learn with SMK through March

Start your SMK: Digital Excellence 30-day free trial today and unlock unlimited, on-demand access to hundreds of hours of digital masterclasses, training courses and hands-on tutorials.

Your risk-free trial offers the perfect opportunity to expand and upgrade your digital intellectual property.

Each month SMK releases 30 hours of new and updated social media and digital marketing educational course content, ensuring you never get left behind – be it on digital strategy, tactics or implementation.

Alongside this, SMK offers live help and support weekly within the SMK Working Group. It might be a quick fix or the root of a bigger problem; either way, a problem shared is a problem halved. On a day-to-day basis, SMK’s team gives you hands-on support and fresh ideas.

Not to mention a shoulder to cry on, occasionally.

March's Courses, Live Help & Support Options

Live Member Clinics every Monday & Tuesday from 1 pm – 2 pm AEST
  • Live help and support from SMK’s team of analysts.
  • Book in to request a personalised discussion for 15 or 30m via Zoom within the Facebook Working Group.
Weekly Technical Labs: Google Analytics 4 on Wednesdays from 1 pm – 2 pm AEST
  • Technical Labs explore the technological process and workflows related to key digital marketing activities.
SEO Made Easy Masterclass on Thursdays from 10 am – 12 pm AEST
  • Module One: 2024 Search Engine Optimisation (SEO) Trends, Challenges and Opportunities
  • Module Two: Understanding Technical SEO, User Experience & Google Search Console
  • Module Three: On-Page SEO, Website Copywriting & Content Marketing
  • Module Four: Off-Page SEO, Local SEO & Google Business Profile Optimisation
Digital Marketing Evaluation Masterclass on Fridays from 11 am – 1 pm AEST
  • Module One: 2024 Ads Trends, Landscape and Opportunities
  • Module Two: Social Ad Reporting, Evaluation & Campaign Optimisation
  • Module Three: Advertising Strategy, Targeting & Campaign Planning
  • Module Four: Social Ad Creative, Copywriting & Campaign Testing

Leave a Comment