Proving its more that the driver behind incessant Acrobat Reader updates, Adobe has launched a Shoppable Video service.
The service comes under the umbrella of Adobe's Experience Manager, which allows brands to manage a variety of digital consumer experiences including websites, apps and document management.
Now brands can display videos of products available for purchase. Consumers clicking on videos will be directed to a website where they can purchase the product.
Additional content including links, forms and microsites for data capture can also be added to the videos.
Adobe makes it easy for users who aren't tech heads to add these extra layers to existing videos.
And as video marketing continues to gain pace online and socially, adding a new way for consumers to click-and-buy might help marketers increase their conversions.
To find out more visit adobe.com.