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DIGITAL MARKETING NEWS

Adobe launches Shoppable Video Content service

Proving its more that the driver behind incessant Acrobat Reader updates, Adobe has launched a Shoppable Video service.

Shopaholic

The service comes under the umbrella of Adobe's Experience Manager, which allows brands to manage a variety of digital consumer experiences including websites, apps and document management.

Now brands can display videos of products available for purchase. Consumers clicking on videos will be directed to a website where they can purchase the product.

Additional content including links, forms and microsites for data capture can also be added to the videos.

Conversion capital

Adobe makes it easy for users who aren't tech heads to add these extra layers to existing videos. 

And as video marketing continues to gain pace online and socially, adding a new way for consumers to click-and-buy might help marketers increase their conversions.

To find out more visit adobe.com.
 

Learn with SMK W/C 4th July 2022

Start your SMK: Digital Excellence 30-day free trial today and unlock unlimited, on-demand access to hundreds of hours of digital masterclasses, training courses and hands-on tutorials.

Your risk-free trial offers the perfect opportunity to expand and upgrade your digital intellectual property.

Each month SMK releases 30 hours of new and updated social media and digital marketing educational course content, ensuring you never get left behind – be it on digital strategy, tactics or implementation.

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SMK Labs running this week

Mon 4th July: Member Clinic from 1 pm – 2 pm AEST

  • Live help and support from SMK’s team of analysts
  • Book in to request a personalised discussion for 15 or 30m via Zoom within the Facebook Working Group

Tues 5th July: Member Clinic from 1 pm – 2 pm AEST

  • Live help and support from SMK’s team of analysts
  • Book in to request a personalised discussion for 15 or 30m via Zoom within the Facebook Working Group

Thurs 7th July: 2022 Social Media Strategy Optimisation, 10 am – 12 pm AEST

  • Module Three in SMK’s updated and expanded 2022 Social Media Strategy Optimisation strategy course 

Fri 8th July: Digital Design for Non-Designers: 10 am – 12 pm AEST

  • Module Three in SMK’s Digital Design for Non-Designers, helping businesses maximise creative results 

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