Looking for a way to engage users who are increasingly spending time on mobile devices, Google has given AdWords users access to ‘outstream video’.

In other words: a way to take your video to places YouTube clips don’t go.

In vogue off YouTube

Google’s Outstream video ads will show as banner ads, social feeds, interstitials, and mobile web and native app placements, with no base placement on YouTube.

They’ll run silently by default, bringing the noise if and when they’re tapped. User may also restart the video to make sure they’ve caught every promotional second.

Out-mobiling instream

The company that claims to have invented the idea of outstream video—Teads—reckons most in-the-know marketing pros back their product for the future.

Teads cite research that says ‘60% of brands increasing their digital investment agree outstream is better optimised for mobile than instream video ads’.

Do it in AdWords

Through AdWords, outstream ads display on Google video partner mobile sites and apps.

In AdWords, ‘Outstream’ is available as the campaign sub-type, under the broader ‘video campaign’ heading. You’ll find it there with the goal of ‘brand awareness and reach’ and options to set bids and schedule start and end points.

Got plans to take your brand awareness video campaigns outstream?

Copy Transmission is a Melbourne-based agency :: Better Brands. Loud & Clear.