[SMK] Social Media Knowledge


AdWords vids go Outstream

Looking for a way to engage users who are increasingly spending time on mobile devices, Google has given AdWords users access to ‘outstream video’.

In other words: a way to take your video to places YouTube clips don’t go.

In vogue off YouTube

Google’s Outstream video ads will show as banner ads, social feeds, interstitials, and mobile web and native app placements, with no base placement on YouTube.

They’ll run silently by default, bringing the noise if and when they’re tapped. User may also restart the video to make sure they’ve caught every promotional second.

Out-mobiling instream

The company that claims to have invented the idea of outstream video—Teads—reckons most in-the-know marketing pros back their product for the future.

Teads cite research that says ‘60% of brands increasing their digital investment agree outstream is better optimised for mobile than instream video ads’.

Do it in AdWords

Through AdWords, outstream ads display on Google video partner mobile sites and apps.

In AdWords, ‘Outstream’ is available as the campaign sub-type, under the broader ‘video campaign’ heading. You’ll find it there with the goal of ‘brand awareness and reach’ and options to set bids and schedule start and end points.

Got plans to take your brand awareness video campaigns outstream?

Copy Transmission is a Melbourne-based agency :: Better Brands. Loud & Clear.

Learn with SMK through May

Start your SMK: Digital Excellence 7-day free trial today and unlock unlimited, on-demand access to hundreds of hours of digital masterclasses, training courses and hands-on tutorials.

Your risk-free trial offers the perfect opportunity to expand and upgrade your digital intellectual property.

Each month SMK releases 30 hours of new and updated social media and digital marketing educational course content, ensuring you never get left behind – be it on digital strategy, tactics or implementation.

Alongside this, SMK offers live help and support weekly within the SMK Working Group. It might be a quick fix or the root of a bigger problem; either way, a problem shared is a problem halved. On a day-to-day basis, SMK’s team gives you hands-on support and fresh ideas.

Not to mention a shoulder to cry on, occasionally.

May's Courses, Live Help & Support Options

Live Member Clinics every Monday & Tuesday from 1 pm – 2 pm AEST

  • Live help and support from SMK’s team of analysts.
  • Book in to request a personalised discussion for 15 or 30m via Zoom within the Facebook Working Group.

Weekly Technical Labs: Meta Business Suite on Wednesdays from 1 pm – 2 pm AEST

  • Technical Labs explore the technological process and workflows related to key digital marketing activities.

Google Analytics 4, Data Analysis & Evaluation Masterclass on Thursdays from 10 am – 12 pm AEST

  • Module 1: GA4 Optimisation, Key Features, Tools & Reports
  • Module 2: Setting up GA4 Conversions & Understanding Analytics Events
  • Module Three: Analytics campaign tracking and report analysis
  • Module Four: GA4 report round-up, conversion attribution & visualisation

Influencer Marketing Masterclass: Organic, Paid & Commerce on Fridays from 10 am – 12 pm AEST

  • Module 1: 2024 Influencer Marketing Trends, Forecasts & Opportunities
  • Module 2: Organic Influencer Marketing Best Practices
  • Module 3: Optimising Influencer Campaigns With Social Ads
  • Module 4: Evaluation, Reporting and Influencer Commerce

Leave a Comment