[SMK] Social Media Knowledge


Amazon and Instagram to now sell Nike

Nike has announced it will soon start selling products directly via Amazon and Instagram.

Nike sports new approach to retail

Clothes, shoes, and accessories are all available direct from the source thanks to a new partnership with Amazon. No longer will the sporting goods giant need to lose earnings through third-party vendors.

The pilot project marks the company’s first attempt to sell direct to consumers, allowing them to take back control of pricing. To sweeten the deal, Amazon will also be curtailing sales of counterfeit merchandise.

But that’s not all, consumers will also be able to purchase Nike products through the Instagram app as well.

Instant Nike through Instagram 

The deal is projected to save Nike over US$200 million with direct-to-consumer online shopping.

The move isn’t just to have a stronger online presence, but to reach a larger millennial base who prefer the Amazon shopping experience.

Nike as announced its fourth-quarter earnings at US$8.7 billion, up 5% from last year, with a net increase of 19% at US1 billion. After the Amazon deal, these numbers may get bigger.

What do you think about shopping Amazon for Nike? Do you use Instagram to shop? Give us your two cents in the comments below.

Learn with SMK through June

Start your SMK: Digital Excellence 7-day free trial today and unlock unlimited, on-demand access to hundreds of hours of digital masterclasses, training courses and hands-on tutorials.

Your risk-free trial offers the perfect opportunity to expand and upgrade your digital intellectual property.

Each month SMK releases 30 hours of new and updated social media and digital marketing educational course content, ensuring you never get left behind – be it on digital strategy, tactics or implementation.

Alongside this, SMK offers live help and support weekly within the SMK Working Group. It might be a quick fix or the root of a bigger problem; either way, a problem shared is a problem halved. On a day-to-day basis, SMK’s team gives you hands-on support and fresh ideas.

Not to mention a shoulder to cry on, occasionally.

June's Courses, Live Help & Support Options

Live Member Clinics every Monday & Tuesday from 1 pm – 2 pm AEST

  • Live help and support from SMK’s team of analysts.
  • Book in to request a personalised discussion for 15 or 30m via Zoom within the Facebook Working Group.

Weekly Technical Labs: Meta Business Suite on Wednesdays from 1 pm – 2 pm AEST

  • Technical Labs explore the technological process and workflows related to key digital marketing activities.

Google Analytics 4, Data Analysis & Evaluation Masterclass on Thursdays from 10 am – 12 pm AEST

  • Module 1: GA4 Optimisation, Key Features, Tools & Reports
  • Module 2: Setting up GA4 Conversions & Understanding Analytics Events
  • Module Three: Analytics campaign tracking and report analysis
  • Module Four: GA4 report round-up, conversion attribution & visualisation

Influencer Marketing Masterclass: Organic, Paid & Commerce on Fridays from 10 am – 12 pm AEST

  • Module 1: 2024 Influencer Marketing Trends, Forecasts & Opportunities
  • Module 2: Organic Influencer Marketing Best Practices
  • Module 3: Optimising Influencer Campaigns With Social Ads
  • Module 4: Evaluation, Reporting and Influencer Commerce

Leave a Comment