[SMK] Social Media Knowledge

Menu

DIGITAL MARKETING NEWS

Amazon takes on Google and Microsoft with WorkMail

Amazon has just launched WorkMail,  an email and calendar product aimed at corporate customers.

Press send

Amazon claims WorkMail makes it easier for businesses to manage multiple corporate email addresses, bypassing the need to purchase licenses and additional hardware.

WorkMail also offers beefed up security, allowing users to manage accessibility with encryption keys.

Data is kept secure on Amazon’s servers, and users can nominate which geographic location their data is stored.

Plug and play

WorkMail is compatible with a range of existing email clients, including Outlook. Mobile users can also synch WorkMail from iOS, Android, Windows Phone and Amazon Fire.

This means WorkMail is ready to use out of the box, with users able to log into their email with their existing credentials.

Game changer?

WorkMail marks yet another step in Amazon’s march beyond selling books. And while the Amazon Fire smartphone didn’t exactly light up sales last year, Amazon is nothing if not ambitious.

John Scott from The Orchard believes the impact on email marketers will be minimal – for now.

"B2B email marketers should keep an eye on WorkMail, but it looks like the platform has the same features, and limitations, as Outlook. Namely limited CSS support.
 
"If Amazon moves into the consumer territory and starts to go up against Gmail then it will be a bigger issue for email marketers," explains Scott.
 
When it launches later this year, WorkMail will be priced US$4 per inbox, equivalent to similar offerings for Microsoft and Google. Who you can be sure will be watching WorkMails progress with interest.

To find out more visit amazon.com/workmail. 

Learn with SMK through November

Start your SMK: Digital Excellence 7-day free trial today and unlock unlimited, on-demand access to hundreds of hours of digital masterclasses, training courses and hands-on tutorials.

Your risk-free trial offers the perfect opportunity to expand and upgrade your digital intellectual property.

Each month SMK releases 30 hours of new and updated social media and digital marketing educational course content, ensuring you never get left behind – be it on digital strategy, tactics or implementation.

Alongside this, SMK offers live help and support weekly within the SMK Working Group. It might be a quick fix or the root of a bigger problem; either way, a problem shared is a problem halved. On a day-to-day basis, SMK’s team gives you hands-on support and fresh ideas.

Not to mention a shoulder to cry on, occasionally.

Picture of SMK Editor

SMK Editor

November's Courses, Live Help & Support Options

Live Member Clinics every Monday & Tuesday from 1 pm – 2 pm AEST

  • Live help and support from SMK’s team of analysts.
  • Book in to request a personalised discussion for 15 or 30m via Zoom within the Facebook Working Group.

Weekly Technical Labs: Meta Business Suite on Wednesdays from 1 pm – 2 pm AEST

  • Technical Labs explore the technological process and workflows related to key digital marketing activities.

Google Analytics 4, Data Analysis & Evaluation Masterclass on Thursdays from 10 am – 12 pm AEST

  • Module 1: GA4 Optimisation, Key Features, Tools & Reports
  • Module 2: Setting up GA4 Conversions & Understanding Analytics Events
  • Module Three: Analytics campaign tracking and report analysis
  • Module Four: GA4 report round-up, conversion attribution & visualisation

Influencer Marketing Masterclass: Organic, Paid & Commerce on Fridays from 10 am – 12 pm AEST

  • Module 1: 2024 Influencer Marketing Trends, Forecasts & Opportunities
  • Module 2: Organic Influencer Marketing Best Practices
  • Module 3: Optimising Influencer Campaigns With Social Ads
  • Module 4: Evaluation, Reporting and Influencer Commerce

Leave a Comment

RECOMMENDED FOR YOU