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DIGITAL MARKETING NEWS

Amazon takes on Google and Microsoft with WorkMail

Amazon has just launched WorkMail,  an email and calendar product aimed at corporate customers.

Press send

Amazon claims WorkMail makes it easier for businesses to manage multiple corporate email addresses, bypassing the need to purchase licenses and additional hardware.

WorkMail also offers beefed up security, allowing users to manage accessibility with encryption keys.

Data is kept secure on Amazon’s servers, and users can nominate which geographic location their data is stored.

Plug and play

WorkMail is compatible with a range of existing email clients, including Outlook. Mobile users can also synch WorkMail from iOS, Android, Windows Phone and Amazon Fire.

This means WorkMail is ready to use out of the box, with users able to log into their email with their existing credentials.

Game changer?

WorkMail marks yet another step in Amazon’s march beyond selling books. And while the Amazon Fire smartphone didn’t exactly light up sales last year, Amazon is nothing if not ambitious.

John Scott from The Orchard believes the impact on email marketers will be minimal – for now.

"B2B email marketers should keep an eye on WorkMail, but it looks like the platform has the same features, and limitations, as Outlook. Namely limited CSS support.
 
"If Amazon moves into the consumer territory and starts to go up against Gmail then it will be a bigger issue for email marketers," explains Scott.
 
When it launches later this year, WorkMail will be priced US$4 per inbox, equivalent to similar offerings for Microsoft and Google. Who you can be sure will be watching WorkMails progress with interest.

To find out more visit amazon.com/workmail

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