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And now for the tweather

As Australians slowly adjust back to work mode a mixed bag of news and gossip occupied our thoughts and tweets this week.

Melbourne lived up to its sporting capital credentials by spitting out tennis hashtags faster than Nadal’s first service: #ausopen, #tennis and #Federer all featured prominently, with the hashtag frenzy only interrupted by Shane Warne’s mid-week altercation with #cyclists.

#SOPA’s effect was felt around the country (and globe), and with Wikipedia going dark for 24 hours the #factswithoutwikipedia hashtag kept the flame of knowledge burning with enlightening revelations like the fact that ferrets are in fact a legume and PJ Harvey is short for Pyjamas.

In other news @mark_wahlberg caused waves with the modest boast that he could have single-handedly stopped 9-11, while @rickygervais caused a worldwide ripple of giggles as host of #goldenglobes.

Have a great #weekend!

Learn with SMK through December

Start your SMK: Digital Excellence 7-day free trial today and unlock unlimited, on-demand access to hundreds of hours of digital masterclasses, training courses and hands-on tutorials.

Your risk-free trial offers the perfect opportunity to expand and upgrade your digital intellectual property.

Each month SMK releases 30 hours of new and updated social media and digital marketing educational course content, ensuring you never get left behind – be it on digital strategy, tactics or implementation.

Alongside this, SMK offers live help and support weekly within the SMK Working Group. It might be a quick fix or the root of a bigger problem; either way, a problem shared is a problem halved. On a day-to-day basis, SMK’s team gives you hands-on support and fresh ideas.

Not to mention a shoulder to cry on, occasionally.

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SMK Editor

December's Courses, Live Help & Support Options

Live Member Clinics every Monday & Tuesday from 1 pm – 2 pm AEST

  • Live help and support from SMK’s team of analysts.
  • Book in to request a personalised discussion for 15 or 30m via Zoom within the Facebook Working Group.

Weekly Technical Labs: Meta Business Suite on Wednesdays from 1 pm – 2 pm AEST

  • Technical Labs explore the technological process and workflows related to key digital marketing activities.

Google Analytics 4, Data Analysis & Evaluation Masterclass on Thursdays from 10 am – 12 pm AEST

  • Module 1: GA4 Optimisation, Key Features, Tools & Reports
  • Module 2: Setting up GA4 Conversions & Understanding Analytics Events
  • Module Three: Analytics campaign tracking and report analysis
  • Module Four: GA4 report round-up, conversion attribution & visualisation

Influencer Marketing Masterclass: Organic, Paid & Commerce on Fridays from 10 am – 12 pm AEST

  • Module 1: 2024 Influencer Marketing Trends, Forecasts & Opportunities
  • Module 2: Organic Influencer Marketing Best Practices
  • Module 3: Optimising Influencer Campaigns With Social Ads
  • Module 4: Evaluation, Reporting and Influencer Commerce

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