[SMK] Social Media Knowledge

DIGITAL MARKETING NEWS

Apple Music has 6.5 million users

While Apple is notoriously cagey about releasing hard figures, it has finally swept back the curtain on Apple Music to reveal its fledging service now has over 6.5 million paid users. 

Tune in

The news was announced by Apple CEO Tim Cook, who also confirmed Apple Music has an additional 8.5 million people using the free trial version.

Considering back in August Apple Music had 11 million people using the free version, it appears nealry half of these have converted to paying customers.

Ain't got the blues

The news comes three and a half months after Apple Music’s launch.

And while the figures are well below the 20 million paying users Spotify boasts, they’re still impressive considering Apple Music still isn’t available on Android.

Tim Cook is still tight lipped about sales of Apple Watch.

 

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December's Courses, Live Help & Support Options

Live Member Clinics every Monday & Tuesday from 1 pm – 2 pm AEST

  • Live help and support from SMK’s team of analysts.
  • Book in to request a personalised discussion for 15 or 30m via Zoom within the Facebook Working Group.

Weekly Technical Labs: Meta Business Suite on Wednesdays from 1 pm – 2 pm AEST

  • Technical Labs explore the technological process and workflows related to key digital marketing activities.

Google Analytics 4, Data Analysis & Evaluation Masterclass on Thursdays from 10 am – 12 pm AEST

  • Module 1: GA4 Optimisation, Key Features, Tools & Reports
  • Module 2: Setting up GA4 Conversions & Understanding Analytics Events
  • Module Three: Analytics campaign tracking and report analysis
  • Module Four: GA4 report round-up, conversion attribution & visualisation

Influencer Marketing Masterclass: Organic, Paid & Commerce on Fridays from 10 am – 12 pm AEST

  • Module 1: 2024 Influencer Marketing Trends, Forecasts & Opportunities
  • Module 2: Organic Influencer Marketing Best Practices
  • Module 3: Optimising Influencer Campaigns With Social Ads
  • Module 4: Evaluation, Reporting and Influencer Commerce

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