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DIGITAL MARKETING NEWS

Google for Work gets update

Taking the carrot over the stick approach to new customer acquisition, Google has announced that Google Apps for Work is now free for certain customers.

Free lunch?

In an official statement, Google explained that customers under an existing enterprise agreement with another provider are eligible for a free ride, until the contract expires.

Google is sweetening the deal by offering to contribute to deployment and set up costs, and claims switching can save customers up to 70% in fees.

Read the fine print

It doesn’t take much reading between the lines to see Google is looking to poach customers from rivals Microsoft and IBM.

Microsoft recently made headlines for signing up former Google Apps customer GE in a deal that saw GE’s global workforce using Office 365.

At the moment the offer is only available to users in the US and Canada, but Google says a wider roll out is on the cards. Stay tuned.
 

Learn with SMK W/C 4th July 2022

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SMK Labs running this week

Mon 4th July: Member Clinic from 1 pm – 2 pm AEST

  • Live help and support from SMK’s team of analysts
  • Book in to request a personalised discussion for 15 or 30m via Zoom within the Facebook Working Group

Tues 5th July: Member Clinic from 1 pm – 2 pm AEST

  • Live help and support from SMK’s team of analysts
  • Book in to request a personalised discussion for 15 or 30m via Zoom within the Facebook Working Group

Thurs 7th July: 2022 Social Media Strategy Optimisation, 10 am – 12 pm AEST

  • Module Three in SMK’s updated and expanded 2022 Social Media Strategy Optimisation strategy course 

Fri 8th July: Digital Design for Non-Designers: 10 am – 12 pm AEST

  • Module Three in SMK’s Digital Design for Non-Designers, helping businesses maximise creative results 

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