[SMK] Social Media Knowledge


AR ascendant at Facebook and Apple

With the growing popularity of AR, two tech giants are putting their innovation eggs in different baskets as Facebook tests AR ads and Apple releases ARKit 2.0.

Different focuses

Apple’s ARKit is expected to “command a price premium” as it refines new prototype apps for IKEA Place (a furniture placement simulator) and the American Airlines app which overlays real-time flight info.

There are also rumours of a Complete Anatomy app, which lets users participate in lifelike learning of the body in high-definition detail.

The Facebook factor

Meanwhile Facebook is putting its focus on “tap it to try it” type ads, and has already partnered with the likes of Bobbi Brown, Pottery Barn, NYX Professional Makeup, and Wayfair.

To sweeten the AR deal, Facebook is working on a new feature that will allow users to make regular photos 3D which could be a very interesting step in an innovative direction.

Both approaches to AR implementations are sure to develop new monetary strategies and revenue opportunities that could be a standard for ads in the years to come. Until then, we’ll just have to contend with our 2D mobiles.

What do you think about the increased push for 3D advertisements? Do you think AR could be the next big thing for marketers? Give us your thoughts in the comments.


Learn with SMK through July

Start your SMK: Digital Excellence 7-day free trial today and unlock unlimited, on-demand access to hundreds of hours of digital masterclasses, training courses and hands-on tutorials.

Your risk-free trial offers the perfect opportunity to expand and upgrade your digital intellectual property.

Each month SMK releases 30 hours of new and updated social media and digital marketing educational course content, ensuring you never get left behind – be it on digital strategy, tactics or implementation.

Alongside this, SMK offers live help and support weekly within the SMK Working Group. It might be a quick fix or the root of a bigger problem; either way, a problem shared is a problem halved. On a day-to-day basis, SMK’s team gives you hands-on support and fresh ideas.

Not to mention a shoulder to cry on, occasionally.

July's Courses, Live Help & Support Options

Live Member Clinics every Monday & Tuesday from 1 pm – 2 pm AEST

  • Live help and support from SMK’s team of analysts.
  • Book in to request a personalised discussion for 15 or 30m via Zoom within the Facebook Working Group.

Weekly Technical Labs: Meta Business Suite on Wednesdays from 1 pm – 2 pm AEST

  • Technical Labs explore the technological process and workflows related to key digital marketing activities.

Google Analytics 4, Data Analysis & Evaluation Masterclass on Thursdays from 10 am – 12 pm AEST

  • Module 1: GA4 Optimisation, Key Features, Tools & Reports
  • Module 2: Setting up GA4 Conversions & Understanding Analytics Events
  • Module Three: Analytics campaign tracking and report analysis
  • Module Four: GA4 report round-up, conversion attribution & visualisation

Influencer Marketing Masterclass: Organic, Paid & Commerce on Fridays from 10 am – 12 pm AEST

  • Module 1: 2024 Influencer Marketing Trends, Forecasts & Opportunities
  • Module 2: Organic Influencer Marketing Best Practices
  • Module 3: Optimising Influencer Campaigns With Social Ads
  • Module 4: Evaluation, Reporting and Influencer Commerce

Leave a Comment