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Are paid apps dead?

While we're using mobile devices more than ever, the latest figures show we don't necessarily like paying for the privilege. 

No pay to play

A new study from mobile analytics service Flurry shows that free apps are far more popular with consumers than paid apps.

Flurry analysed over 350,000 apps and found 84 per cent of iOS apps were free between 2010 and 2012. In 2013 that figure rose to 90 per cent.

Android adds up

Android users are less willing than iOS users to pay for apps.

The average price of an Android app is US$0.06, compared to US$0.19 for iPhone apps and US$0.50 for iPad apps.

Slow burn

But it's not all bad new for app developers. The study shows free apps can be gateways products that lead to premium, paid apps.

The average cost of upgrading is between US$0.99 – US$1.99.

In-app purchases

What does all this mean for the future of apps? Flurry predicts they're heading the way of TV, radio and online – where users expect a free service in exchange for ads. 

And while users may resist paying for apps, they are willing to make in-app purchases that can open up new revenue streams for businesses. For example, the puzzle game Candy Crush is currently making US$663,000 per day. 

To find out more visit blog.flurry.com.

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November's Courses, Live Help & Support Options

Live Member Clinics every Monday & Tuesday from 1 pm – 2 pm AEST

  • Live help and support from SMK’s team of analysts.
  • Book in to request a personalised discussion for 15 or 30m via Zoom within the Facebook Working Group.

Weekly Technical Labs: Meta Business Suite on Wednesdays from 1 pm – 2 pm AEST

  • Technical Labs explore the technological process and workflows related to key digital marketing activities.

Google Analytics 4, Data Analysis & Evaluation Masterclass on Thursdays from 10 am – 12 pm AEST

  • Module 1: GA4 Optimisation, Key Features, Tools & Reports
  • Module 2: Setting up GA4 Conversions & Understanding Analytics Events
  • Module Three: Analytics campaign tracking and report analysis
  • Module Four: GA4 report round-up, conversion attribution & visualisation

Influencer Marketing Masterclass: Organic, Paid & Commerce on Fridays from 10 am – 12 pm AEST

  • Module 1: 2024 Influencer Marketing Trends, Forecasts & Opportunities
  • Module 2: Organic Influencer Marketing Best Practices
  • Module 3: Optimising Influencer Campaigns With Social Ads
  • Module 4: Evaluation, Reporting and Influencer Commerce

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