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Tumblr makes it easier to track users, top content

Micro-blogging site Tumblr has released an update to its activity feed that make it easier to track top users and premium posts.

Double whammy

Tumblr announced the updates in a blog post, which comes just days after the platform experienced a password-security issue for iOS users. 

The new Activity page now gives users enhanced analytics about their Tumblr account, including information about top fans, posts and recent notifications. 

Notes have also received a refresh and can be viewed more speedily while highlighting likes, reblogs and replies from other Tumblr users.

Baby steps

While the update is a modest one, it will allow brands with Tumblr accounts greater insight into their followers and tracking content that works.

Over the past year Tumblr has been upping its offering for businesses, launching sponsored posts in April and recently redesigning its layout to feature more advertisements.

To find out more visit tumblr.com.

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