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Australian Email Benchmark Report 2018

The 2018 Australian Email Benchmark inaugural report has been developed by Australian email specialist The Orchard Agency in partnership with online business publication SmartCompany to assess the current and future state of email marketing.

The report is based on a major research study that surveyed 400+ Australian businesses of multiple sizes across a range of industries.

Email marketing is not dead

It was revealed that companies who invested 20% or more of their marketing budget on email are 8x more likely to see sales boosted by 50%.

In fact, 24% of all businesses surveyed wanted to increase their marketing spend or at very least, maintain it (44%).

The numbers are in

Brands who had a dedicated email marketing resource saw an average jump of 17% in their ROI.

And surprisingly, businesses that sent more emails (10+ per month) had the highest ROI at $31.87 for every $1 spent.

According to 40% of businesses, those who implemented a marketing automation strategy received a 35% better ROI than those who didn’t.

However, despite these facts, the report revealed that 84% of businesses could not measure their ROI of their email channel at all.

Do you know how to calculate yours?

Download your report today

The report reveals information and discusses key metrics behind successful Australian businesses’ email performance.

It provides detailed insights into the most important metrics and lessons to improve your email marketing strategy.

To find out how your email marketing compares to other businesses, download the full report here.

John Scott has over 15 years of digital marketing experience and is currently Co-founder of The Orchard, a Melbourne based Marketing Automation Agency. Since 2009, The Orchard Agency has helped businesses to develop best-practice email & marketing automation programs focused on delivering solutions based on three core principles: Growth, Conversion & Retention. 

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Each month SMK releases 30 hours of new and updated social media and digital marketing educational course content, ensuring you never get left behind – be it on digital strategy, tactics or implementation.

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May SMK Courses, Live Help & Support Options

Live Member Clinics every Monday & Tuesday from 1 pm – 2 pm AEST

  • Live help and support from SMK’s team of analysts.
  • Book in to request a personalised discussion for 15 or 30m via Zoom within the Facebook Working Group.

Weekly Technical Labs: Google Analytics 4 on Wednesdays from 1 pm – 2 pm AEST

  • Technical Labs explore the technological process and workflows related to key digital marketing activities.

B2B Marketing Masterclass: Search, Social & CRM on Thursdays from 10 am – 12 pm AEST

  • Module 1: 2023 B2B Marketing Trends, Challenges & Opportunities
  • Module 2: B2B Content Marketing, Engagement & Brand Building
  • Module 3: Email Marketing and Customer Relationship Management (CRM)
  • Module 4: Creating High-Performing B2B Ads Campaign

2023 Instagram Marketing Masterclass on Fridays from 11 am – 1 pm AEST

  • Module 1: 2023 Instagram Trends, Benchmarks & Strategy Planning
  • Module 2: Instagram Engagement, Algorithms & Content Marketing
  • Module 3: Developing High Performing Instagram Ad Campaigns
  • Module 4: Influencers, Shopping & Commerce

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