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Australian Email Benchmark Report 2018

The 2018 Australian Email Benchmark inaugural report has been developed by Australian email specialist The Orchard Agency in partnership with online business publication SmartCompany to assess the current and future state of email marketing.

The report is based on a major research study that surveyed 400+ Australian businesses of multiple sizes across a range of industries.

Email marketing is not dead

It was revealed that companies who invested 20% or more of their marketing budget on email are 8x more likely to see sales boosted by 50%.

In fact, 24% of all businesses surveyed wanted to increase their marketing spend or at very least, maintain it (44%).

The numbers are in

Brands who had a dedicated email marketing resource saw an average jump of 17% in their ROI.

And surprisingly, businesses that sent more emails (10+ per month) had the highest ROI at $31.87 for every $1 spent.

According to 40% of businesses, those who implemented a marketing automation strategy received a 35% better ROI than those who didn’t.

However, despite these facts, the report revealed that 84% of businesses could not measure their ROI of their email channel at all.

Do you know how to calculate yours?

Download your report today

The report reveals information and discusses key metrics behind successful Australian businesses’ email performance.

It provides detailed insights into the most important metrics and lessons to improve your email marketing strategy.

To find out how your email marketing compares to other businesses, download the full report here.

John Scott has over 15 years of digital marketing experience and is currently Co-founder of The Orchard, a Melbourne based Marketing Automation Agency. Since 2009, The Orchard Agency has helped businesses to develop best-practice email & marketing automation programs focused on delivering solutions based on three core principles: Growth, Conversion & Retention. 

Learn with SMK through June

Start your SMK: Digital Excellence 7-day free trial today and unlock unlimited, on-demand access to hundreds of hours of digital masterclasses, training courses and hands-on tutorials.

Your risk-free trial offers the perfect opportunity to expand and upgrade your digital intellectual property.

Each month SMK releases 30 hours of new and updated social media and digital marketing educational course content, ensuring you never get left behind – be it on digital strategy, tactics or implementation.

Alongside this, SMK offers live help and support weekly within the SMK Working Group. It might be a quick fix or the root of a bigger problem; either way, a problem shared is a problem halved. On a day-to-day basis, SMK’s team gives you hands-on support and fresh ideas.

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June's Courses, Live Help & Support Options

Live Member Clinics every Monday & Tuesday from 1 pm – 2 pm AEST

  • Live help and support from SMK’s team of analysts.
  • Book in to request a personalised discussion for 15 or 30m via Zoom within the Facebook Working Group.

Weekly Technical Labs: Meta Business Suite on Wednesdays from 1 pm – 2 pm AEST

  • Technical Labs explore the technological process and workflows related to key digital marketing activities.

Google Analytics 4, Data Analysis & Evaluation Masterclass on Thursdays from 10 am – 12 pm AEST

  • Module 1: GA4 Optimisation, Key Features, Tools & Reports
  • Module 2: Setting up GA4 Conversions & Understanding Analytics Events
  • Module Three: Analytics campaign tracking and report analysis
  • Module Four: GA4 report round-up, conversion attribution & visualisation

Influencer Marketing Masterclass: Organic, Paid & Commerce on Fridays from 10 am – 12 pm AEST

  • Module 1: 2024 Influencer Marketing Trends, Forecasts & Opportunities
  • Module 2: Organic Influencer Marketing Best Practices
  • Module 3: Optimising Influencer Campaigns With Social Ads
  • Module 4: Evaluation, Reporting and Influencer Commerce

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