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DIGITAL MARKETING NEWS

Bad news for Facey’s News Feed?

Facebook’s News Feed may take a hit in popularity as Stories fast becomes users’ favourite way to share and consume new content.

Facing change

Amidst Facebook’s fourth-quarter earnings, Mark Zuckerberg announced big changes to News Feed as a result from the continued evolution of social media usage.

According to Zuckerberg, “Stories are on track to overtake posts in Feed as the most common way that people share across all social apps.”

The transitory nature of Facebook’s Stories, disappearing after 24 hours, is a large contributor as to why users find themselves drawn to keeping current and following the section, oppose to regular feeds.

Flexibility for Facebook

Mobile ads account for 89% of Facebook’s current ad revenue, with Stories becoming their most penetrating content delivery method.

The growth of Stories could very well impact how Facebook builds product, including Instagram and WhatsApp, and show a marked shift in trusted news.

As users continue to share through the Story features of multiple social apps, the medium will remain fertile ground for innovation and may be the new frontier of staying informed.

Do you get your news through Stories? Would you be inclined to consume content less through News Feed? We want to know what you think in our comment section below.

Learn with SMK through February

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Each month SMK releases 30 hours of new and updated social media and digital marketing educational course content, ensuring you never get left behind – be it on digital strategy, tactics or implementation.

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February's Courses, Live Help & Support Options

Live Member Clinics every Monday & Tuesday from 1 pm – 2 pm AEST

  • Live help and support from SMK’s team of analysts.
  • Book in to request a personalised discussion for 15 or 30m via Zoom within the Facebook Working Group.

Weekly Technical Labs: Google Analytics 4 on Wednesdays from 1 pm – 2 pm AEST

  • Technical Labs explore the technological process and workflows related to key digital marketing activities.

SEO Made Easy Masterclass on Thursdays from 10 am – 12 pm AEST

  • Module One: 2024 Search Engine Optimisation (SEO) Trends, Challenges and Opportunities
  • Module Two: Understanding Technical SEO, User Experience & Google Search Console
  • Module Three: On-Page SEO, Website Copywriting & Content Marketing
  • Module Four: Off-Page SEO, Local SEO & Google Business Profile Optimisation

Digital Marketing Evaluation Masterclass on Fridays from 11 am – 1 pm AEST

  • Module One: 2024 Ads Trends, Landscape and Opportunities
  • Module Two: Social Ad Reporting, Evaluation & Campaign Optimisation
  • Module Three: Advertising Strategy, Targeting & Campaign Planning
  • Module Four: Social Ad Creative, Copywriting & Campaign Testing

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