[SMK] Social Media Knowledge


Bad news for Facey’s News Feed?

Facebook’s News Feed may take a hit in popularity as Stories fast becomes users’ favourite way to share and consume new content.

Facing change

Amidst Facebook’s fourth-quarter earnings, Mark Zuckerberg announced big changes to News Feed as a result from the continued evolution of social media usage.

According to Zuckerberg, “Stories are on track to overtake posts in Feed as the most common way that people share across all social apps.”

The transitory nature of Facebook’s Stories, disappearing after 24 hours, is a large contributor as to why users find themselves drawn to keeping current and following the section, oppose to regular feeds.

Flexibility for Facebook

Mobile ads account for 89% of Facebook’s current ad revenue, with Stories becoming their most penetrating content delivery method.

The growth of Stories could very well impact how Facebook builds product, including Instagram and WhatsApp, and show a marked shift in trusted news.

As users continue to share through the Story features of multiple social apps, the medium will remain fertile ground for innovation and may be the new frontier of staying informed.

Do you get your news through Stories? Would you be inclined to consume content less through News Feed? We want to know what you think in our comment section below.

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Google Analytics Masterclass on Thursdays from 10 am – 12 pm AEDT

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Influencer Marketing Masterclass on Fridays from 11 am – 1 pm AEDT

  • Module 1: 2023 Influencer Marketing Trends, Forecasts & Opportunities
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  • Module 3: Optimising Influencer Campaigns With Social Ads
  • Module 4: Evaluation, Reporting and Influencer Commerce 

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