[SMK] Social Media Knowledge

DIGITAL MARKETING NEWS

Beam offers new way to chat with colleagues

If you’re running Slack and managing a remote team, new instant voice calling service Beam might be music to your ears.

Beam me up Scotty

Beam is built to work with Slack on Macs. Once downloaded it lives in the Mac menu bar, where a list of your colleagues’ names appear.

Clicking on a name establishes and instant connection, so you can start chatting to your heart’s delight. You’re also able to share screenshots.

Another bonus: Beam's free. For now at least.

Virtual chat room

Beam requires users to be linked via a Slack team. The service can also be muted if you’re busy and don’t want to be disturbed.

While it’s not reinventing the wheel, Beam’s a nifty way for remote teams to stay in touch more seamlessly, and cost-effectively. No word yet on a PC version.

Beam is now in limited preview release. To sign up visit beam.ai.

Learn with SMK through December

Start your SMK: Digital Excellence 7-day free trial today and unlock unlimited, on-demand access to hundreds of hours of digital masterclasses, training courses and hands-on tutorials.

Your risk-free trial offers the perfect opportunity to expand and upgrade your digital intellectual property.

Each month SMK releases 30 hours of new and updated social media and digital marketing educational course content, ensuring you never get left behind – be it on digital strategy, tactics or implementation.

Alongside this, SMK offers live help and support weekly within the SMK Working Group. It might be a quick fix or the root of a bigger problem; either way, a problem shared is a problem halved. On a day-to-day basis, SMK’s team gives you hands-on support and fresh ideas.

Not to mention a shoulder to cry on, occasionally.

December's Courses, Live Help & Support Options

Live Member Clinics every Monday & Tuesday from 1 pm – 2 pm AEST

  • Live help and support from SMK’s team of analysts.
  • Book in to request a personalised discussion for 15 or 30m via Zoom within the Facebook Working Group.

Weekly Technical Labs: Meta Business Suite on Wednesdays from 1 pm – 2 pm AEST

  • Technical Labs explore the technological process and workflows related to key digital marketing activities.

Google Analytics 4, Data Analysis & Evaluation Masterclass on Thursdays from 10 am – 12 pm AEST

  • Module 1: GA4 Optimisation, Key Features, Tools & Reports
  • Module 2: Setting up GA4 Conversions & Understanding Analytics Events
  • Module Three: Analytics campaign tracking and report analysis
  • Module Four: GA4 report round-up, conversion attribution & visualisation

Influencer Marketing Masterclass: Organic, Paid & Commerce on Fridays from 10 am – 12 pm AEST

  • Module 1: 2024 Influencer Marketing Trends, Forecasts & Opportunities
  • Module 2: Organic Influencer Marketing Best Practices
  • Module 3: Optimising Influencer Campaigns With Social Ads
  • Module 4: Evaluation, Reporting and Influencer Commerce

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