[SMK] Social Media Knowledge

DIGITAL MARKETING NEWS

Facebook: How to keep your data secure

The start of the new year is a great time to sweep out the cobwebs from your digital cupboards. So why not add increasing data security to that resolution list?

Facebook thinks it’s a good idea, and has released a blog post outlining the best ways to keep your stuff safe.

Armour your Account

The sheer amount of personal and potentially commercial data stored on your Facebook profile means you should consider using a bespoke password.

Like all passwords, try to make it a bit challenging and unique. So no birthdays, phone numbers, or addresses.

Login Alerts

It’s good practice to set up Login Alert , so you’ll receive a notification if your account is being accessed from a different device.

You can also set up two-factor authentication for added protection.

To set up a Login Alert, go to Settings and click on the Security section.

Page Admins

If you’re managing a brand Page, now’s a good time to check who in your organisation is an Admin, and what rights they have.

Make sure your Page Admin list is up-to-date. The last thing you need is a former employee having access to potentially sensitive information, or worse.

Lock down your data

When posting from your personal account, do an audit on who can view your content via Privacy Checkup.

This lets you control who you share content with. It also shows who can contact you, and look you up.

Finally, to see how other users are seeing your Page, click “View As” on the right side of your cover photo.
 

Learn with SMK through February

Start your SMK: Digital Excellence 30-day free trial today and unlock unlimited, on-demand access to hundreds of hours of digital masterclasses, training courses and hands-on tutorials.

Your risk-free trial offers the perfect opportunity to expand and upgrade your digital intellectual property.

Each month SMK releases 30 hours of new and updated social media and digital marketing educational course content, ensuring you never get left behind – be it on digital strategy, tactics or implementation.

Alongside this, SMK offers live help and support weekly within the SMK Working Group. It might be a quick fix or the root of a bigger problem; either way, a problem shared is a problem halved. On a day-to-day basis, SMK’s team gives you hands-on support and fresh ideas.

Not to mention a shoulder to cry on, occasionally.

February's Courses, Live Help & Support Options

Live Member Clinics every Monday & Tuesday from 1 pm – 2 pm AEST
  • Live help and support from SMK’s team of analysts.
  • Book in to request a personalised discussion for 15 or 30m via Zoom within the Facebook Working Group.
Weekly Technical Labs: Google Analytics 4 on Wednesdays from 1 pm – 2 pm AEST
  • Technical Labs explore the technological process and workflows related to key digital marketing activities.
SEO Made Easy Masterclass on Thursdays from 10 am – 12 pm AEST
  • Module One: 2024 Search Engine Optimisation (SEO) Trends, Challenges and Opportunities
  • Module Two: Understanding Technical SEO, User Experience & Google Search Console
  • Module Three: On-Page SEO, Website Copywriting & Content Marketing
  • Module Four: Off-Page SEO, Local SEO & Google Business Profile Optimisation
Digital Marketing Evaluation Masterclass on Fridays from 11 am – 1 pm AEST
  • Module One: 2024 Ads Trends, Landscape and Opportunities
  • Module Two: Social Ad Reporting, Evaluation & Campaign Optimisation
  • Module Three: Advertising Strategy, Targeting & Campaign Planning
  • Module Four: Social Ad Creative, Copywriting & Campaign Testing

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