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Best Instagram Ad Strategies

Instagram is teaming up with Facebook IQ to hone in on the key factors that capture the attention of users and yield results.

Best Practices

Over 300 million users create stories daily with more than 50% of businesses doing so monthly and Instagram wants to drive ads further in Stories.

Already having proven the success of mobile-feed ads, information is communicated quickly based on promising penetration and user response.

According to Tom Caterina of Instagram’s digital marketing, “Our Instagram Stories campaigns have proven to be some of our highest ROI campaigns while also driving a significant volume of reservations.”

Five points of a successful campaign

  1. Relevance matters, keeping current is the best starting point.
  2. Seconds add up, the earlier you put your message in your ad, the better.
  3. Fast pacing pays, more scenes means more narrative for the audience to latch onto.
  4. Product demos boost results, users prefer to see brands in action.
  5. Keep it mobile-optimised, smart phones are the number one device for ad consumption.

Instagram is also releasing a range of face filters, gif stickers, and superzoom to help further optimise ad campaigns. 

What are your thoughts on the ad campaigns via social media? Give us your thoughts in our comment section below.

Learn with SMK through July

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Each month SMK releases 30 hours of new and updated social media and digital marketing educational course content, ensuring you never get left behind – be it on digital strategy, tactics or implementation.

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July's Courses, Live Help & Support Options

Live Member Clinics every Monday & Tuesday from 1 pm – 2 pm AEST

  • Live help and support from SMK’s team of analysts.
  • Book in to request a personalised discussion for 15 or 30m via Zoom within the Facebook Working Group.

Weekly Technical Labs: Meta Business Suite on Wednesdays from 1 pm – 2 pm AEST

  • Technical Labs explore the technological process and workflows related to key digital marketing activities.

Google Analytics 4, Data Analysis & Evaluation Masterclass on Thursdays from 10 am – 12 pm AEST

  • Module 1: GA4 Optimisation, Key Features, Tools & Reports
  • Module 2: Setting up GA4 Conversions & Understanding Analytics Events
  • Module Three: Analytics campaign tracking and report analysis
  • Module Four: GA4 report round-up, conversion attribution & visualisation

Influencer Marketing Masterclass: Organic, Paid & Commerce on Fridays from 10 am – 12 pm AEST

  • Module 1: 2024 Influencer Marketing Trends, Forecasts & Opportunities
  • Module 2: Organic Influencer Marketing Best Practices
  • Module 3: Optimising Influencer Campaigns With Social Ads
  • Module 4: Evaluation, Reporting and Influencer Commerce

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