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Brisbane’s big digital future

Brisbane is known for many things: its climate, Expo 88, a laid-back pace, XXXX beer and rugby. If a new report is anything to go by, digital hub will soon be added to the list.

This week the Brisbane City Council released Digital Brisbane: Strategy for a Digital Drive Economy. The report outlined the strategy the city is following to ensure it's well positioned to take advantage of the growing online economy, currently valued at $20 trillion.

Here are some of the key ways Brisbane is future-proofing its economy.

Five year plan

The Digital Brisbane strategy outlines a series of five-year targets. 

These include doubling the number of Brisbane firms selling products and services online, a 35 per cent improvement in productivity growth through digital technology and support for local digital start-up companies.

A virtual helping hand

A key part of the strategy is the Digital Business Power-up program, which will help over 4000 SMEs become more digital savvy through face-to-face training and information forums.

This training will aim to match SMEs with digital service providers that will help integrate their digital and business strategies. In addition, the training will target a further 30,000 people via online training tools.

Start up assistance

In a bid to encourage more innovative and online businesses, Brisbane will provide grants for start ups with digital potential.

Support will come in the form of scholarships, support programs and connecting start ups with potential mentors and angel investors.

Improved public experience

The strategy isn’t just for businesses. Digital Brisbane aims to improve the online experience for residents and visitors to the Queensland capital.

Initiatives include increased broadband coverage and speed across the city, and training young Queenslanders to digitally code via a program run through the city’s libraries.

To read the full report visit brisbanemarketing.com.au.

Learn with SMK through November

Start your SMK: Digital Excellence 7-day free trial today and unlock unlimited, on-demand access to hundreds of hours of digital masterclasses, training courses and hands-on tutorials.

Your risk-free trial offers the perfect opportunity to expand and upgrade your digital intellectual property.

Each month SMK releases 30 hours of new and updated social media and digital marketing educational course content, ensuring you never get left behind – be it on digital strategy, tactics or implementation.

Alongside this, SMK offers live help and support weekly within the SMK Working Group. It might be a quick fix or the root of a bigger problem; either way, a problem shared is a problem halved. On a day-to-day basis, SMK’s team gives you hands-on support and fresh ideas.

Not to mention a shoulder to cry on, occasionally.

November's Courses, Live Help & Support Options

Live Member Clinics every Monday & Tuesday from 1 pm – 2 pm AEST

  • Live help and support from SMK’s team of analysts.
  • Book in to request a personalised discussion for 15 or 30m via Zoom within the Facebook Working Group.

Weekly Technical Labs: Meta Business Suite on Wednesdays from 1 pm – 2 pm AEST

  • Technical Labs explore the technological process and workflows related to key digital marketing activities.

Google Analytics 4, Data Analysis & Evaluation Masterclass on Thursdays from 10 am – 12 pm AEST

  • Module 1: GA4 Optimisation, Key Features, Tools & Reports
  • Module 2: Setting up GA4 Conversions & Understanding Analytics Events
  • Module Three: Analytics campaign tracking and report analysis
  • Module Four: GA4 report round-up, conversion attribution & visualisation

Influencer Marketing Masterclass: Organic, Paid & Commerce on Fridays from 10 am – 12 pm AEST

  • Module 1: 2024 Influencer Marketing Trends, Forecasts & Opportunities
  • Module 2: Organic Influencer Marketing Best Practices
  • Module 3: Optimising Influencer Campaigns With Social Ads
  • Module 4: Evaluation, Reporting and Influencer Commerce

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