[SMK] Social Media Knowledge

Menu

DIGITAL MARKETING NEWS

Commonwealth banks on bright ideas

The Commonweath Bank Group has launched IdeaBank, a site and online community it hopes will generate new ideas that will help shape the future of banking.

Groupthink

Launched to coincide with CommBank’s centenary, IdeaBank is the first initiative of its kind in Australia. The site is open to bank customers and anyone interested in contributing new ideas. 

Users can submit suggestions on ways banking can improve, which the IdeaBank community then discusses and promote or demote. The most popular suggestions are sent to the bank for consideration.

To sweeten the deal, CommBank will award $10,000 to the person who comes up with most popular idea.

Keeping ahead of the curve

IdeaBank is the latest in a series of initiatives the bank has launched as it seeks to establish itself as an innovator in the digital space. CommBank recently announced it is doubling its digital and media advertising spend in 2012, and will soon release Kaching, its mobile payment app.

CommBank plans to extend IdeaBank in 2012 to include more categories across its range of services.

Learn with SMK through November

Start your SMK: Digital Excellence 7-day free trial today and unlock unlimited, on-demand access to hundreds of hours of digital masterclasses, training courses and hands-on tutorials.

Your risk-free trial offers the perfect opportunity to expand and upgrade your digital intellectual property.

Each month SMK releases 30 hours of new and updated social media and digital marketing educational course content, ensuring you never get left behind – be it on digital strategy, tactics or implementation.

Alongside this, SMK offers live help and support weekly within the SMK Working Group. It might be a quick fix or the root of a bigger problem; either way, a problem shared is a problem halved. On a day-to-day basis, SMK’s team gives you hands-on support and fresh ideas.

Not to mention a shoulder to cry on, occasionally.

Picture of SMK Editor

SMK Editor

November's Courses, Live Help & Support Options

Live Member Clinics every Monday & Tuesday from 1 pm – 2 pm AEST

  • Live help and support from SMK’s team of analysts.
  • Book in to request a personalised discussion for 15 or 30m via Zoom within the Facebook Working Group.

Weekly Technical Labs: Meta Business Suite on Wednesdays from 1 pm – 2 pm AEST

  • Technical Labs explore the technological process and workflows related to key digital marketing activities.

Google Analytics 4, Data Analysis & Evaluation Masterclass on Thursdays from 10 am – 12 pm AEST

  • Module 1: GA4 Optimisation, Key Features, Tools & Reports
  • Module 2: Setting up GA4 Conversions & Understanding Analytics Events
  • Module Three: Analytics campaign tracking and report analysis
  • Module Four: GA4 report round-up, conversion attribution & visualisation

Influencer Marketing Masterclass: Organic, Paid & Commerce on Fridays from 10 am – 12 pm AEST

  • Module 1: 2024 Influencer Marketing Trends, Forecasts & Opportunities
  • Module 2: Organic Influencer Marketing Best Practices
  • Module 3: Optimising Influencer Campaigns With Social Ads
  • Module 4: Evaluation, Reporting and Influencer Commerce

Leave a Comment

RECOMMENDED FOR YOU