About this Lab
The 2021 Instagram Marketing Trends Lab is a FREE Lab for marketing communications professionals, agencies, not-for-profits and brands looking to stay at the forefront of digital disruption and marketing innovation.
The 2021 Instagram Marketing Trends Lab delves into the latest data and performance insights, unpicking platform and behavioural trends, brand new marketing features and identifying underexploited communications opportunities.
This Lab explores how to get more out of Instagram marketing in 2021; unravelling how to maximise organic reach, create better-performing ads, get more of Business Manager and how to navigate Apple’s latest privacy onslaught via iOS 14.
Instagram Lab Focus Areas
- Latest 2021 Instagram usage stats, marketing spend and performance benchmarks
- Why is Instagram still in Facebook’s shadow and likely to stay there
- How are TikTok, Snapchat & Pinterest creating issues for Instagram
- Which industries over-index on reach and engagement
- Why Instagram isn’t effective for all organisations or verticals
- What’s going wrong with Instagram Stories?
- Why is Instagram trying to move away from photography?
- How have Apple’s iOS 14 updates slammed Instagram performance?
- Why the love affair with ad retargeting is ending?
- How to better utilise Facebook Business Manager for Instagram?