[SMK] Social Media Knowledge

Free Lab – 2023 Social Media Trends – June 2023

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About SMK’s 2023 Social Media Trends – Organic, Ads, Video & More

SMK’s Social Media Trends Labs are quarterly ๐Ÿ“… FREE events for marketing communications professionals, agencies, not-for-profits and brands looking to stay at the forefront of digital disruption and marketing innovation.

Social Media Trends Labs delve into the latest data ๐Ÿ“Š and performance insights from the major social networks, unpicking platform and behavioural trends, and identifying underexploited marketing and communications opportunities.

This 2023 Social Media Trends Lab explored ๐Ÿง  the key themes for this year, examining everything from content marketing to advertising performance, influencer marketing, online video, analytics and more. We explored:

1. What are the defining social media trends of 2023? ๐Ÿค”
2. Why is Zuckerberg’s Metaverse obsession tanking Meta marketing? ๐Ÿ˜ฑ
3. Why will TikTok and LinkedIn boom in 2023 as other players falter? ๐Ÿš€
4. Nearly two years after Apple’s iOS 14 updates, how are social campaigns tracking? โฌ‡
5. What have been the key changes in social media algorithm ranking signals๐ŸŽฌ
6. What are some of the best-untapped influencer marketing opportunities? ๐Ÿ’ฒ
7. How and why will video dominate in 2023? ๐ŸŽž
8. Why is messaging one of the first growing areas for social media marketing? ๐Ÿ“ˆ
9. How and why are social ad strategies being largely driven by automation? ๐Ÿค–
10. How and where will digital marketing budgets get cut in 2023? ๐ŸŽฏ

SMK’s Social Media Trends Labs are facilitated by SMK’s Executive Director of Programming, James Fitzgerald.

โœ” Connect with James on LinkedIn here: https://bit.ly/36VZtez

James is one of the world’s leading digital marketing educators and analysts, having trained tens of thousands of senior decision-makers from the world’s largest organisations, brands and agencies.

*** To gain free access, please register an account with SMK (it’s free) first by clicking the “Login to Enroll” button above ***

Course Content

2023 Social Media Trends Lab