About SMK’s 2024 Social Media Trends – Organic, Ads, Video & More

SMK’s Social Media Trends Labs are quarterly 📅 FREE events for marketing communications professionals, agencies, not-for-profits and brands looking to stay at the forefront of digital disruption and marketing innovation.

Social Media Trends Labs delve into the latest data 📊 and performance insights from the major social networks, unpicking platform and behavioural trends, and identifying underexploited marketing and communications opportunities.

This 2024 Social Media Trends Lab explored 🧠 the key themes for next year, examining everything from content marketing to advertising performance, influencer marketing, online video, analytics and more. We explored:

1. What will be the defining social media trends of 2024? 🤔
2. How are Mark Zuckerberg’s BIG plans for generative AI coming to life in Meta? 😱
3. What are the best social media marketing opportunities outside of Facebook and Instagram?🚀
4. How might Apple’s new iOS 17 privacy updates cause problems for marketers? ⬇
5. What have been the key changes in social media algorithm ranking signals🎬
6. What are some of the best-untapped influencer marketing opportunities? 💲
7. How and why will video dominate in 2024? 🎞
8. Why is messaging one of the fastest-growing areas for social media marketing? 📈
9. How and why are social ad strategies being largely driven by automation? 🤖
10. How and where are digital marketing budgets getting cut in 2024? 🎯

SMK’s Social Media Trends Labs are facilitated by SMK’s Executive Director of Programming, James Fitzgerald.

✔ Connect with James on LinkedIn here: https://bit.ly/36VZtez

James is one of the world’s leading digital marketing educators and analysts, having trained tens of thousands of senior decision-makers from the world’s largest organisations, brands and agencies.

*** To gain free access, please register an account with SMK (it’s free) first by clicking the “Login to Enroll” button above ***