[SMK] Social Media Knowledge

Free Lab – 2024 Social Media Trends – October 2023

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About SMK’s 2024 Social Media Trends – Organic, Ads, Video & More


SMK’s Social Media Trends Labs are quarterly πŸ“… FREE events for marketing communications professionals, agencies, not-for-profits and brands looking to stay at the forefront of digital disruption and marketing innovation.

Social Media Trends Labs delve into the latest data πŸ“Š and performance insights from the major social networks, unpicking platform and behavioural trends, and identifying underexploited marketing and communications opportunities.

This 2024 Social Media Trends Lab explored 🧠 the key themes for next year, examining everything from content marketing to advertising performance, influencer marketing, online video, analytics and more. We explored:

1. What will be the defining social media trends of 2024? πŸ€”
2. How are Mark Zuckerberg’s BIG plans for generative AI coming to life in Meta? 😱
3. What are the best social media marketing opportunities outside of Facebook and Instagram?πŸš€
4. How might Apple’s new iOS 17 privacy updates cause problems for marketers? ⬇
5. What have been the key changes in social media algorithm ranking signals🎬
6. What are some of the best-untapped influencer marketing opportunities? πŸ’²
7. How and why will video dominate in 2024? 🎞
8. Why is messaging one of the fastest-growing areas for social media marketing? πŸ“ˆ
9. How and why are social ad strategies being largely driven by automation? πŸ€–
10. How and where are digital marketing budgets getting cut in 2024? 🎯

SMK’s Social Media Trends Labs are facilitated by SMK’s Executive Director of Programming, James Fitzgerald.

βœ” Connect with James on LinkedIn here: https://bit.ly/36VZtez

James is one of the world’s leading digital marketing educators and analysts, having trained tens of thousands of senior decision-makers from the world’s largest organisations, brands and agencies.

*** To gain free access, please register an account with SMK (it’s free) first by clicking the “Login to Enroll” button above ***

Course Content

2024 Social Media Trends Lab