[SMK] Social Media Knowledge

Free Lab – Instagram Marketing Unlocked – Sept 2022

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About Instagram Marketing Unlocked

Instagram Marketing Unlocked is a FREE 🙌 online event for marketing communications professionals, agencies, not-for-profits and brands looking to stay at the forefront of digital disruption and marketing innovation.

In this Lab will dive into the latest data 📊 and performance insights from Instagram.

Exploring the key 2022 trends impacting Instagram organic reach, ads, influencer marketing and more.

  1. How are Instagram usage and marketing spend tracking in 2022?
  2. What are Instagram’s best new 2022 marketing features?
  3. Why are Instagram ad costs about to explode? Again.
  4. Why do brands now prefer Instagram to Facebook?
  5. Which industries over-index on Instagram reach and engagement?
  6. How and where is Instagram performance dropping in 2022?
  7. Why are brands falling out of love with “social engagement” as a KPI?
  8. How and why has TikTok come to dominate all things Instagram?
  9. What are the hottest influencer marketing trends for 2022?
  10. What are the new must-use Instagram Reels & Stories features?

SMK’s Instagram Marketing Unlocked aims to move beyond the digital hype and bluster of Instagram, a channel saturated with vanity metrics and ego and all too often light on actionable business value.

This session was facilitated by SMK’s Executive Director of Programming 🤓, James Fitzgerald.

James is one of the world’s leading digital marketing educators and analysts, having trained thousands of senior decision-makers from the world’s largest organisations, brands and agencies.

Connect with James on LinkedIn: https://www.linkedin.com/in/jamesgefitzgerald/

Course Content

Instagram Marketing Unlocked - September 2022