[SMK] Social Media Knowledge

Strategy Course – Digital Strategy Masterclass

Current Status
Not Enrolled
Price
1295 +GST
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Overview

Digital Marketing Strategy & Planning

  • Digital strategy framework
  • Strategy vs tactics
  • Big picture thinking
  • Always on activity or piecemeal
  • Awareness and direct response
  • Earned, owned and paid media
  • Online marketing spend benchmarks
  • Exploding online ad costs
  • Apple iOS 14
  • Reporting and evaluation

Owned media – Website & email

  • Purpose driven web design
    – Industry specific needs
    – Conformity versus creativity
  • Why less is often more
    – User experience best practices
  • Conversion rate optimisation (CRO)
    – Popular tools
  • Mobile usability
  • Speed is everything
  • Email marketing best practices
    – Design
    – Popular tools
    – Building a database
    – Copywriting

Earned media channels

  • Unlocking Google Search
    – Search intent
    – Keyword research
    – Google My Business
    – Shopping listings
  • Organic social benchmarks & opportunities
  • Understanding social algorithms
    – Maximising engagement
    – Blending into social feeds
  • Social video
    – Generating stand-out
    – Optimising for watch time
    – Short-form video best practices
  • Driving organic social conversions
    – Shopping
    – Lead gen

Online Ad Strategy

  • Online ad landscape
  • Social
  • Search
  • Q4 price hikes
  • Privacy clampdown
  • Online ad targeting impact
  • Reporting and evaluation impact
  • Full funnel thinking
  • Why does it matter?
  • How to do it?
  • Digital ad creative
  • Targeting