Updated May 2023
Overview
Module 1: GA4 Setup, Key Features, Tools & Reports
- Google Analytics Overview
- Introducing GA4
- Structuring your GA account
- Creating your GA4 property
- Event and Engagement Tracking in reports
Module 2: Setting up GA4 Conversions & Understanding Analytics Events
- Understanding conversion data
- Establishing conversions
- How is conversion tracking different in GA4
- UA vs GA4 events
- Applying Google Tag Manager
Module 3: Campaign Tracking and Report Analysis
- Personalised Reporting
- Reports Screen
- Campaign Tagging
- Dimensions & Metrics in Reports
- GA4’s Engagement Focus
- Conversion Rates & Attribution Modelling
Module 4: GA4 Report Round Up, Data Analysis & Visualisation
- Data Hygiene & Analysis
- Reports Roundup
- Data Visualisation & Dashboards
