[SMK] Social Media Knowledge

Strategy Course – Google Analytics Masterclass

Current Status
Not Enrolled
Price
1295 +GST
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Overview

Google Analytics set-up, Tag Manager and account optimisation

  • Google Analytics (GA) Background
  • Google Global Site Tag
  • Google Tag Manager
    – Set-up
    – Overview: Tags, Triggers, Variables
  • Native GA code installation
  •  GA Structure
    – Accounts
    – Properties
    – Views
  • GA 4

Establishing conversions, setting up goals, using GTM for event tracking

  • Establishing conversions
    – Macro conversions
    – Micro conversions
    – Conversion rate nuances
  • Understanding GA goals
    – Account structure
    – Goal types
    – Popular examples
  • Setting up goals
    – URL tracking versus event tracking
  • Using GTM for event tracking
    – Event type overview
    – Tag testing in GTM
    – Setting up events as conversions
    – Tag testing in GA
  • CRO overview

Data analysis, visualisation, campaign tagging and attribution

  • Data analysis
  • Tools and techniques
  • Segmentation
  • Dimensions
  • Filtering
  • Campaign tagging
  • UTMs
  • Useful tools
  • Native tagging
  • Attribution
  • Understanding different reports
  • Other acquisition reports

Audience insights, dashboards and Google Analytics 4 set up.

  • Audience reports in Universal Analytics
  • Website user flows
  • Dashboards and custom alerts
  • GA4 overview
    – What’s new with GA4
    – What’s different to Universal Analytics
  • Setting up GA4
    – Creating a property
    – Setting up via Tag Manager
    – Testing and debugging
  • Understanding GA4 events and conversions
    – Differences to Universal Analytics
    – Setting up
  • Evaluating reports