Updated April 2024

Overview

GA4 Setup, Key Features, Tools & Reports

• Google Analytics overview
• Introducing GA4
  • Innovative features
  • How it differs to UA
• Optimising your GA account set up
• Creating your GA4 property
  • Setting up
  • GA4 installation
  – Google Tag Manager
  • Understanding events
  – Custom and standard events
  – Why event tracking is essential for GA4
  • Creating conversions
• Event and engagement tracking in reports

Setting up GA4 Conversions & Understanding Analytics Events

• Understanding conversions
  • Strategies for maximising conversions
  • Website vs channel conversion data
  • Privacy clampdowns
• Planning your conversions
  • Macro conversions
  • Micro conversions
• Setting up conversions via events
  • What are events
  • What type of events does GA4 track
  • What role do tools like Google Tag Manager play in this?
  • Conversion modelling
  • Data variances between UA and G4

Campaign Tracking and Report Analysis

• Personalised reporting
  • Home screen
  • Insight and recommendations
  • Creating Custom Insights
• Understanding Google Analytics Reports
• Campaign tagging
  • Avoiding common pitfalls
  • Understanding UTMs
• Dimensions, metrics and reports
• GA4’s engagement focus
• Conversion rates and attribution modelling

Module 4: GA4 Report Round Up, Data Analysis & Visualisation

• Data hygiene and analysis
  • Removing internal traffic
  • Maximising GA4 Comparisons and Audiences
• Conversions are becoming Key Events
• Reports round up
  • Acquisition
  • Engagement
  • Monetization
  • Retention
  • User attributes• Tech
• Customer journey mapping
• Data visualisation and dashboards• Utilising explorations• Using GA4 Segments