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Strategy Course – Influencer Marketing Masterclass

Current Status
Not Enrolled
Price
1295 +GST
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Updated March 2023

Overview

Influencer Marketing Trends, Forecasts & Opportunities

  • Trends, forecasts and benchmarks
    – Investment
    – Key Industries
    – Regulation
    – Ads over commerce
  • Instagram
    – Diminishing organic reach
    – Branded content ads
    – Creator Marketplace
  • TikTok
    – Organic and paid opportunity
    – Native creator tools
  • YouTube
    – YPP and Brand Connect
  • LinkedIn
    – Creator mode
  • Evaluation and reporting considerations

Organic, Paid & Commerce

  • Organic influencer opportunities
  • Influencer discovery
  • Legal disclosure
  • Creative collaborations

Optimising Influencer Campaigns With Social Ads

  • Branded content explained
  • Legal disclosure
  • Paid partnership tagging
  • Creator marketplaces
  • Ad creative best practices
  • Influencer creative considerations
  • Integrating influencer campaigns with ads

Sales activations, Creator Commerce & Affiliate Marketing

  • Social media commerce opportunities
  • Setting up affiliate programs
  • Influencer sales tracking

Course Content