Overview
Influencer Marketing Trends, Forecasts & Opportunities
- Trends, forecasts and benchmarks
– Investment
– Demographics
– Emerging creator ecosystems
– War for talent - Evolution
– Forums to mainstream media - Influencer monetisation
– Brand partnerships
– Affiliate marketing - Issues and challenges
– Fraud
– Reporting
– Brand safety - Native vs third-party tools
Organic Influencer Marketing Best Practices
- Organic influencer opportunities
– Platform overviews
• Facebook
• Instagram
• TikTok
• YouTube
• LinkedIn - Social algorithms explained
– Fraud, pods & engagement issues - Legal disclosure
– Unpaid vs paid vs payment in kind - Agreements and licensing
- Social collaborations and tagging
- Competitions and promotions
Optimising Influencer Campaigns With Social Ads
- Branded content explained
- Legal disclosure
– Unpaid vs paid vs payment in kind
– Campaign tagging
– Agreements and licensing
• Earned, owned & paid media - Branded content vs Collabs
- Integrating influencer campaigns with ads
– Brand led
– Influencer led
– Apple iOS 14 impact
– Power of UGC ad creative - Instagram Branded Content Ads
- TikTok Spark ads
Influencer Marketing & Social Commerce
- Trends, forecasts and benchmarks
– Investment
– Demographics
– Emerging creator ecosystems
– War for talent - Evolution
– Influencer ads - Native vs third-party tools
- Tracking & evaluation
- Social commerce
– Influencer monetisation
– Affiliate marketing
– Tagging
– Social payments