Updated March 2024

Overview

Influencer Marketing Trends, Forecasts & Opportunities

• Trends, forecasts and benchmarks
  – Investment
  – Key Industries
  – Regulation
  – Relationship building
  – Strategy and planning
  – Social commerce

• Influencer ecosystems
  – Meta
  – TikTok
  – YouTube
  – LinkedIn

• Influencer advertising growth
  – Partnership Ads
  – Spark Ads
  – Thought Leadership Ads

Organic Influencer Marketing Best Practices

• Organic influencer opportunities
  – Does paid vs organic matter?
  – Key performance indicators
  – Landscape overview
• Influencer discovery
  – Manual
  – Creator marketplaces
  – Influencer tech
  – Third party marketplaces
• Legal disclosure
  – Unpaid vs paid vs payment in kind
• Creative collaborations
  – Unlocking superfans
  – Ambassador programs
  – Maximising your people

Optimising Influencer Campaigns With Social Ads

• Branded content explained
• Legal agreements
  – Unpaid vs paid vs payment in kind
  – IP and licensing
  – Earned, owned & paid media
  – Tightening rules
• Paid partnership tagging
• Ad creative best practices
  – Useful research tools
  – Importance of UGC
  – Influencer creative considerations
• Integrating influencer campaigns with ads
  – Meta Partnership Ads
  – TikTok Spark Ads
  – LinkedIn Thought Leader Ads

Sales activations, Creator Commerce & Affiliate Marketing

• Social commerce
  – Shifts in product discovery
  – Rising social search trends
• Social media commerce opportunities
  – Social Shop creation
  – Product tagging
• Creator commerce
  – Setting up affiliate programs
  – Understanding affiliate marketing
  – Affiliate program creation
  – Recruiting influencers
  – Promoting affiliate influencer activity
• Influencer sales tracking
  – Promo codes
  – Campaign tagging
  – UTM tracking best practices