Updated March 2023

Overview

Influencer Marketing Trends, Forecasts & Opportunities

• Trends, forecasts and benchmarks
  – Investment
  – Key Industries
  – Regulation
  – Ads over commerce
• Instagram
  – Diminishing organic reach
  – Branded content ads
  – Creator Marketplace
• TikTok
  – Organic and paid opportunity
  – Native creator tools
• YouTube
  – YPP and Brand Connect
• LinkedIn
  – Creator mode
• Evaluation and reporting considerations

Organic, Paid & Commerce

• Organic influencer opportunities
• Influencer discovery
• Legal disclosure
• Creative collaborations

Optimising Influencer Campaigns With Social Ads

• Branded content explained
• Legal disclosure
• Paid partnership tagging
• Creator marketplaces
• Ad creative best practices
• Influencer creative considerations
• Integrating influencer campaigns with ads

Sales activations, Creator Commerce & Affiliate Marketing

• Social media commerce opportunities
• Setting up affiliate programs
• Influencer sales tracking