[SMK] Social Media Knowledge

Strategy Course – Influencer Marketing Masterclass

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Not Enrolled
Price
1295 +GST
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Overview

Influencer Marketing Trends, Forecasts & Opportunities

  • Trends, forecasts and benchmarks
    – Investment
    – Demographics
    – Emerging creator ecosystems
    – War for talent
  • Evolution
    – Forums to mainstream media
  • Influencer monetisation
    – Brand partnerships
    – Affiliate marketing
  • Issues and challenges
    – Fraud
    – Reporting
    – Brand safety
  • Native vs third-party tools

Organic Influencer Marketing Best Practices

  • Organic influencer opportunities
    – Platform overviews
    • Facebook
    • Instagram
    • TikTok
    • YouTube
    • LinkedIn
  • Social algorithms explained
    – Fraud, pods & engagement issues
  • Legal disclosure
    – Unpaid vs paid vs payment in kind
  • Agreements and licensing
  • Social collaborations and tagging
  • Competitions and promotions

Optimising Influencer Campaigns With Social Ads

  • Branded content explained
  • Legal disclosure
    – Unpaid vs paid vs payment in kind
    – Campaign tagging
    – Agreements and licensing
    • Earned, owned & paid media
  • Branded content vs Collabs
  • Integrating influencer campaigns with ads
    – Brand led
    – Influencer led
    – Apple iOS 14 impact
    – Power of UGC ad creative
  • Instagram Branded Content Ads
  • TikTok Spark ads

Influencer Marketing & Social Commerce

  • Trends, forecasts and benchmarks
    – Investment
    – Demographics
    – Emerging creator ecosystems
    – War for talent
  • Evolution
    – Influencer ads
  • Native vs third-party tools
  • Tracking & evaluation
  • Social commerce
    – Influencer monetisation
    – Affiliate marketing
    – Tagging
    – Social payments

Course Content