Overview

Issue discovery, rise of privacy & corporate governance

• Listening and monitoring
  – Signal vs noise
  – Why bad news isn’t always bad
  – Privacy paradigm shift
• Brand safety and moderation features
• Social media hubs
  – Duplication
  – Trolling
  – Fraud
• Transparency
  – Ad targeting and creative
• Messaging and bots
  – Website integrations

Community Management, culture wars, brand processes

• Common crisis themes by channel
  – Facebook
  – Instagram
  – LinkedIn
  – Twitter
  – YouTube
  – TikTok
• Raging Culture Wars
  – Brand purpose challenges
• Developing processes and procedures
  – Tone of voice and escalation
• How and why social algorithms exacerbate problems
• Shifting legal frameworks

Rules, regulations & legalities

• Copyright
  – Image galleries
  – Reels, Facebook vids etc.
  – UGC and collaboration
• Influencer disclosure
  – Rules
  – Branded content
• Defamation
  – Monitoring and removing posts
  – Ad standards
  – ACCC stance
• Misleading claims
• Online Reviews
  – GMB
  – Google
  – Facebook to add
• Data regulations

Staffing & leadership woes, empowering internal advocacy

• Common staff issues
• Challenges with managing staff social media blowouts
• Dealing with spokespeople and leadership issues online
  – Cancel culture
  – “Freedom of speech”
• Social media policy development
  – Education not just PDFs
• Proactively harnessing internal advocates online
  – Inspiration
  – Setting boundaries
  – Managing and reporting