[SMK] Social Media Knowledge

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Strategy Course – Online Reputation, Crisis & Community Management

Current Status
Not Enrolled
Price
1295 +GST
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Updated October 2023

Overview

Issue Discovery, Social Engagement Shifts and Account Management Risk Reduction

  • Listening and monitoring
    –Signal vs noise
    –Trust online
    –Why bad news isn’t always bad
  • Social engagement evolves
    –Privacy paradigm shift
    –Ascent of social video
  • Brand safety and moderation features
  • Avoid account suspensions and penalties
    –Common issues
    –Risk mitigation
    –Account back-end optimisation
  • Business Manager & Business Suite

Community Management, Culture Wars, Brand Purpose & Processes

  • Common crisis themes by channel & popular community control features
    – Facebook
    – Instagram
    – LinkedIn
    – Twitter
    – YouTube
    – TikTok
  • Raging online Culture Wars
  • Brand purpose challenges
  • Social media activism
  • Developing processes and procedures

Rules, Regulations & Legalities

  • Social media policies
    – Copyright
    – Community standards
    – Ad standards
    – Commerce
    – Music
  • Influencer marketing
    – Disclosure
    – Legal partnership
    – Branded content
  • Online Reviews
    – Google
    – Facebook
  • Defamation
    – Monitoring and removing posts
    – Data regulations

Staffing & Leadership Woes, Empowering Internal Advocacy

  • Common staff issues
  • Challenges with managing staff social media blowouts
  • Dealing with spokespeople and leadership issues online
    – Cancel culture
    – “Freedom of speech”
  • Social media policy development
    Education not just PDFs
  • Proactively harnessing internal advocates online
    – Inspiration
    – Setting boundaries
    – Managing and reporting
    – Creator profiles

Course Content