Overview
Issue discovery, rise of privacy & corporate governance
- Listening and monitoring
– Signal vs noise
– Why bad news isn’t always bad
– Privacy paradigm shift - Brand safety and moderation features
- Social media hubs
– Duplication
– Trolling
– Fraud - Transparency
– Ad targeting and creative - Messaging and bots
– Website integrations
Community Management, culture wars, brand processes
- Common crisis themes by channel
– Facebook
– Instagram
– LinkedIn
– Twitter
– YouTube
– TikTok - Raging Culture Wars
– Brand purpose challenges - Developing processes and procedures
– Tone of voice and escalation - How and why social algorithms exacerbate problems
- Shifting legal frameworks
Rules, regulations & legalities
- Copyright
– Image galleries
– Reels, Facebook vids etc.
– UGC and collaboration - Influencer disclosure
– Rules
– Branded content - Defamation
– Monitoring and removing posts
– Ad standards
– ACCC stance - Misleading claims
- Online Reviews
– GMB
– Google
– Facebook to add - Data regulations
Staffing & leadership woes, empowering internal advocacy
- Common staff issues
- Challenges with managing staff social media blowouts
- Dealing with spokespeople and leadership issues online
– Cancel culture
– “Freedom of speech” - Social media policy development
– Education not just PDFs - Proactively harnessing internal advocates online
– Inspiration
– Setting boundaries
– Managing and reporting