[SMK] Social Media Knowledge

Strategy Course – SEO Made Easy: Technical, On-Page & Off-Page Unravelled

Current Status
Not Enrolled
Price
1295 +GST
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Overview

Website, email and SMS copywriting

  • Owned media overview
    – Website
    – Email
    – SMS
  • Measuring and evaluating owned media
  • Conversion Rate Optimisation (CRO)
  • Website copywriting best practices
    – Understanding web page content e.g. Title tags, headings, content, and internal links
    – Impact of technical and on-page SEO on copy
    – Leveraging structured data in website copy
  • Email copywriting and SMS
    – Opportunities and limitations
    – Automation and nurture sequences

Understanding technical SEO, site structure, navigation & Google Search Console.

  • Understanding technical SEO
    – Crawling and indexing
    – XML sitemaps
    – Duplicate content
    – Structured data
  • Site structure and navigation
  • Google Search Console
    – Maximising usage
    – Popular reports
    – Google Analytics overlap: Google Analytics 4
    – Other popular technical SEO tools
  • PageSpeed and user experience

On-page and off-page SEO

  • Understanding on-page SEO
    – Optimising your website content for discovery
  • Maximising on-page SEO signals
    – Keyword friendly URLs, titles, tags and more
  • Growing organic click-through rates (CTRs)
  • Understanding on-page UX signals
    – Boosting engagement
    – Encouraging repeat visits
  • Understanding off-page SEO
    – Building and maintaining quality backlinks
    – Auditing your link profile
  • Becoming a go-to source to build links
    – Investing in brand
    – Content marketing
    – Apps and useful tools

Local SEO, Google Maps, Google Business Profile

  • Understanding local SEO
    – Proximity
    – Prominence
    – Relevance
  • On-page SEO
    – Keyword research
    – Local intent
  • Google Maps
  • Off-page SEO
    – Building local citations
    – Understanding NAPs
  • Google Business profile
  • Local schema
  • Online reviews
    – Legalities
    – Defamation