[SMK] Social Media Knowledge

Strategy Course – SEO Made Easy: Technical, On-Page & Off-Page Unravelled

Current Status
Not Enrolled
1295 +GST
Get Started

Updated Feb 2024


Search Engine Optimisation (SEO) Trends, Challenges and Opportunities

  • Organic marketing, Search or social media?
  • SEO vs SEM
    – Pros and cons
    – How to integrate
  • Understanding search engines
    – Crawling and indexation
    – Ranking signals
  • Optimising web content to match search intent
    – What do users want?
    – How does intent vary through the funnel?
    – Navigating algorithm updates
  • The future of Search
    – AI and automation
    – Social media threats

Understanding Technical SEO, User Experience & Google Search Console

  • Understanding technical SEO
    Blurred lines with on-page SEO
    – Key attributes
    – Project planning
  • Crawling and indexation
    – Googlebot
    – Google Search Console: Popular reporting features, Google Analytics 4
  • Site structure and navigation
    – Duplicate content
  • Rich results
    – Structured data
  • Page experience
    – Core web vitals

On-Page SEO, Website Copywriting & Content Marketing

  • Understanding on-page SEO
    – Optimising content to match search intent
    – Keyword research: Mapping queries to the customer journey, Keyword types
    – Using SEM for keyword testing
    – Organising and structuring site content
  • SEO copy optimisation
    – Page titles
    – Header tags
    – Image tags
    – Meta descriptions
  • Optimising Search content marketing performance
    – Boosting engagement
    – Encouraging repeat visits
    – Rich results

Off-Page SEO, Local SEO, Google Business Profile

  • Off-page SEO
    How to build quality inbound links
    – Managing a site’s link profile
    – Why links are not all equal
    – How to manage toxic links
    – Content marketing and PR
  • Local SEO
    – On-page SEO: Local intent, Unlocking Google Maps
    – Location-specific keywords
    – Local schema
  • Off-page SEO
    Building local citations
    – Understanding NAPs
  • Google Business profile
  • Managing and optimising online reviews