Overview

YouTube overview and marketing opportunities

• The history and background of YouTube
• The importance of video right now
• Innovations and developments at YouTube
• Barriers to entry for Marketers
  – Role for video
  – Going viral
  – Performance campaigns
  – Video funnels
  – Brand safety
  – Production

Setting up for success

• Preparing to get started on YouTube
• Account set-up & channel creation
• Uploading your videos.
• Optimising your videos.
• Understanding YouTube Analytics
• Ads Manager integration
• YouTube Google Analytics 4 crossover

YouTube video algorithms and content marketing

• YouTube video production best practices
• Must-use editing and production tools
• YouTube SEO and keyword research
• Copywriting tools and techniques
• YouTube algorithm explained
• Maximising video engagement
• Working with YouTube influencers

YouTube video ad campaigns

• Why YouTube ads?
• YouTube campaign types
• Video ad overview
• Direct response versus brand campaigns
• YouTube ad strategy
• Ad targeting
• Content targeting
• Brand safety