Overview
YouTube overview and marketing opportunities
- The history and background of YouTube
- The importance of video right now
- Innovations and developments at YouTube
- Barriers to entry for Marketers
– Role for video
– Going viral
– Performance campaigns
– Video funnels
– Brand safety
– Production
Setting up for success
- Preparing to get started on YouTube
- Account set-up & channel creation
- Uploading your videos.
- Optimising your videos.
- Understanding YouTube Analytics
- Ads Manager integration
- YouTube Google Analytics 4 crossover
YouTube video algorithms and content marketing
- YouTube video production best practices
- Must-use editing and production tools
- YouTube SEO and keyword research
- Copywriting tools and techniques
- YouTube algorithm explained
- Maximising video engagement
- Working with YouTube influencers
YouTube video ad campaigns
- Why YouTube ads?
- YouTube campaign types
- Video ad overview
- Direct response versus brand campaigns
- YouTube ad strategy
- Ad targeting
- Content targeting
- Brand safety