[SMK] Social Media Knowledge

Menu

Strategy Course – YouTube Marketing: Organic & Paid Video Mastery

Current Status
Not Enrolled
Price
1295 +GST
Get Started
Take this Course

Overview

YouTube Marketing Trends, Opportunities & Challenges

  • YouTube market update
    – Usage trends
    – Marketing investment
  • Thinking strategically about YouTube
    – Paid
    – Organic
  • YouTube 2023 priorities
    – Shorts: Usage, trends and creative tools
    – Creators / Influencers: Shorts, expanding YT’s creator ecosystem, podcasting
    – Connected TV
  • Google Marketing Live
    – New video and generative AI goodies

YouTube Channel Optimisation, Video Engagement & Analytics

  • YT’s priorities
    – Connected TV
    – Google Marketing Live 2023
    – New video and generative AI goodies
  • YT marketing
    – Advertising growth
    – Organic challenges
    – Direct response vs brand building
  • YT channel optimisation
    – Planning and positioning
    – YouTube Studio
    – Creative and branding
    – Copywriting & SEO
  • YT video insights
    – YT Analytics

Understanding YouTube Video Algorithm & Content Marketing

  • Understanding YouTube discovery
  • Recommended Videos
  • Building subscribers
  • YouTube Search rankings explained
    – Relevancy
  • Creating discoverable content
  • YouTube SEO copywriting
    – Engagement signals
  • Maximising video consumption
  • Learning from TikTok
    – E-A-T
  • Engagement and collaboration
  • Shorts
    – Discovery
    – Design

Course Content