Google Tag Manager Overview
Google Tag Manager Introduction
- What is Google Tag Manager and why it’s useful
- How to set-up Google Tag Manager
- Testing and debugging
- Installing Google Analytics via Tag Manager
- Setting up the Facebook Pixel via Tag Manager
- Establishing other social pixels
Event Tracking via Google Tag Manager
- What are events?
- How can events be used for conversion and UX tracking?
- Understanding key elements for event tracking within GTM:
– Tags
– Triggers
– Variables - Testing and debugging events
- Firing event Tags within Google Analytics and Facebook Pixel
GTM Event Trigger types: Website Scrolling
- Overview of popular event trigger types:
– Page view
– Clicks
– Scroll depth
– Video views
– Form submission
GTM Form Submit Event Tracking
GTM YouTube Video View Triggers
- Differing types of event tracking via Google Tag Manager (GTM)
- Overview of popular event trigger types:
– Page view
– Clicks
– Scroll depth
– Video views
– Form submission
GTM Event Triggers – Element Visibility & Custom Events
- Differing types of event tracking via Google Tag Manager (GTM)
- Overview of popular event trigger types:
– Page view
– Clicks
– Scroll depth
– Video views
– Form submission
– Element visibility
Google My Business (GMB) Overview
GMB – Overview and Set-up
- How and why to use
- Getting set-up and verification processes
- Common issues
GMB – Account Features
- Account features
- Profile optimisation
- Profile editing and updating
GMB – Reviews, Analytics and More
- Google Reviews
- Reporting and analytics in Google My Business (GMB)
- Creating a website
GMB – Posts & Content Marketing
- Google My Business Posts
- What they are, where they live, different types
- Reporting
Google My Business Wrap Up
A final conclusion to the Google My Business Tech Lab
Google Analytics (coming soon)
Course Content
Google Tag Manager
Google My Business