Google Tag Manager Overview

Google Tag Manager Introduction

• What is Google Tag Manager and why it’s useful
• How to set-up Google Tag Manager
• Testing and debugging
• Installing Google Analytics via Tag Manager
• Setting up the Facebook Pixel via Tag Manager
• Establishing other social pixels

Event Tracking via Google Tag Manager

• What are events?
• How can events be used for conversion and UX tracking?
• Understanding key elements for event tracking within GTM:
  – Tags
  – Triggers
  – Variables
• Testing and debugging events
• Firing event Tags within Google Analytics and Facebook Pixel

GTM Event Trigger types: Website Scrolling

• Overview of popular event trigger types:
  – Page view
  – Clicks
  – Scroll depth
  – Video views
  – Form submission

GTM Form Submit Event Tracking

GTM YouTube Video View Triggers

• Differing types of event tracking via Google Tag Manager (GTM)
• Overview of popular event trigger types:
  – Page view
  – Clicks
  – Scroll depth
  – Video views
  – Form submission

GTM Event Triggers – Element Visibility & Custom Events

• Differing types of event tracking via Google Tag Manager (GTM)
•  Overview of popular event trigger types:
  – Page view
  – Clicks
  – Scroll depth
  – Video views
  – Form submission
  – Element visibility

Google My Business (GMB) Overview

GMB – Overview and Set-up

• How and why to use
• Getting set-up and verification processes
• Common issues

GMB – Account Features

• Account features
• Profile optimisation
• Profile editing and updating

GMB – Reviews, Analytics and More

• Google Reviews
• Reporting and analytics in Google My Business (GMB)
• Creating a website

GMB – Posts & Content Marketing

• Google My Business Posts
• What they are, where they live, different types
• Reporting

Google My Business Wrap Up
A final conclusion to the Google My Business Tech Lab

Google Analytics (coming soon)