[SMK] Social Media Knowledge

Tech Lab – Google

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Google Tag Manager Overview

Google Tag Manager Introduction

  • What is Google Tag Manager and why it’s useful
  • How to set-up Google Tag Manager
  • Testing and debugging
  • Installing Google Analytics via Tag Manager
  • Setting up the Facebook Pixel via Tag Manager
  • Establishing other social pixels

Event Tracking via Google Tag Manager

  • What are events?
  • How can events be used for conversion and UX tracking?
  • Understanding key elements for event tracking within GTM:
    – Tags
    – Triggers
    – Variables
  • Testing and debugging events
  • Firing event Tags within Google Analytics and Facebook Pixel

GTM Event Trigger types: Website Scrolling

  • Overview of popular event trigger types:
    – Page view
    – Clicks
    – Scroll depth
    – Video views
    – Form submission

GTM Form Submit Event Tracking

GTM YouTube Video View Triggers

  • Differing types of event tracking via Google Tag Manager (GTM)
  • Overview of popular event trigger types:
    – Page view
    – Clicks
    – Scroll depth
    – Video views
    – Form submission

GTM Event Triggers – Element Visibility & Custom Events

  • Differing types of event tracking via Google Tag Manager (GTM)
  • ¬†Overview of popular event trigger types:
    – Page view
    – Clicks
    – Scroll depth
    – Video views
    – Form submission
    – Element visibility

Google My Business (GMB) Overview

GMB – Overview and Set-up

  • How and why to use
  • Getting set-up and verification processes
  • Common issues

GMB – Account Features

  • Account features
  • Profile optimisation
  • Profile editing and updating

GMB – Reviews, Analytics and More

  • Google Reviews
  • Reporting and analytics in Google My Business (GMB)
  • Creating a website

GMB – Posts & Content Marketing

  • Google My Business Posts
  • What they are, where they live, different types
  • Reporting

Google My Business Wrap Up
A final conclusion to the Google My Business Tech Lab

Google Analytics (coming soon)