Tech Lab – Google Current Status Not Enrolled Price Members-only Get Started Take this Course Course Content GOOGLE SEARCH ADS Module One: Overview of the Google Ads Interface Module Two: Keyword Research and Campaign Creation Module Three: Search Ad Copy and Ad Creation Module Four: Optimising Search Ads Google Analytics 4 Module 1: Introduction to GA4 Module 2: Setting up GA4 Properties Module 3: GA4 Dashboards & Interfaces Module 4: GA4 Reports Module 5: Conversions, Tagging and UTM Parameters Module 6: Interpreting and Analysing Data Module 7: The New GA4 ‘Explore’ Reports Tab Module 8: Troubleshooting Google Tag Manager Google Tag Manager Introduction Event tracking via Google Tag Manager GTM Event Trigger types: Website Scrolling GTM Form Submit Event Tracking GTM YouTube Video View Triggers GTM Event Triggers – Element Visibility & Custom Events Google My Business Google My Business – Overview and Set-up Google My Business – Account Features Google My Business – Reviews, Analytics and More Google My Business – Posts & Content Marketing Google My Business Wrap Up
