[SMK] Social Media Knowledge

DIGITAL MARKETING NEWS

Dawn of The Age of YouTube

Google-owned YouTube is being watched by 85% of teens amongst what may be a great shift in social media monopolies.

The new cool

In a recent study released by Pew Research Center, compiled from interviewing 700 teens across the world, the analytics have revealed that YouTube has over taken Facebook in popularity and use.

Pew also reported that Instagram trailed just behind at 72%, followed by Snapchat at 69%, and finally Facebook at a wilting 51%.

One interesting statistic was that Facebook still tended to be most popular, about 70%, with teens from households with an annual income of less than $30,000.

Too rich for the Zuck

Teens from households with an annual income of over $70,000 were less likely to engage Facebook which clocks in at only 36% even though 95% of all teenagers own their own smartphone.

According to the same report, 45% of teens admitted to being “online on a near-constant basis” with Snapchat and YouTube remaining the most popular apps.

Close to one third of teens surveyed said that it actually had positive effects, commending connectivity with friends and family as the main reason for engaging to begin with. The Facebook bubble may be about to pop.

What do you think about the latest statistics? Are you surprised to hear YouTube overtaking Facebook? Give us your thoughts in the comments below.

Learn with SMK through November

Start your SMK: Digital Excellence 7-day free trial today and unlock unlimited, on-demand access to hundreds of hours of digital masterclasses, training courses and hands-on tutorials.

Your risk-free trial offers the perfect opportunity to expand and upgrade your digital intellectual property.

Each month SMK releases 30 hours of new and updated social media and digital marketing educational course content, ensuring you never get left behind – be it on digital strategy, tactics or implementation.

Alongside this, SMK offers live help and support weekly within the SMK Working Group. It might be a quick fix or the root of a bigger problem; either way, a problem shared is a problem halved. On a day-to-day basis, SMK’s team gives you hands-on support and fresh ideas.

Not to mention a shoulder to cry on, occasionally.

November's Courses, Live Help & Support Options

Live Member Clinics every Monday & Tuesday from 1 pm – 2 pm AEST

  • Live help and support from SMK’s team of analysts.
  • Book in to request a personalised discussion for 15 or 30m via Zoom within the Facebook Working Group.

Weekly Technical Labs: Meta Business Suite on Wednesdays from 1 pm – 2 pm AEST

  • Technical Labs explore the technological process and workflows related to key digital marketing activities.

Google Analytics 4, Data Analysis & Evaluation Masterclass on Thursdays from 10 am – 12 pm AEST

  • Module 1: GA4 Optimisation, Key Features, Tools & Reports
  • Module 2: Setting up GA4 Conversions & Understanding Analytics Events
  • Module Three: Analytics campaign tracking and report analysis
  • Module Four: GA4 report round-up, conversion attribution & visualisation

Influencer Marketing Masterclass: Organic, Paid & Commerce on Fridays from 10 am – 12 pm AEST

  • Module 1: 2024 Influencer Marketing Trends, Forecasts & Opportunities
  • Module 2: Organic Influencer Marketing Best Practices
  • Module 3: Optimising Influencer Campaigns With Social Ads
  • Module 4: Evaluation, Reporting and Influencer Commerce

Leave a Comment