[SMK] Social Media Knowledge

Digital Marketing News

Facebook Cracks Down On Fake Reviews & Engagement

Fraud is endemic within social media marketing and perhaps digital marketing more widely. Whether it be influencers buying fake followers, agencies running bots to overinflate engagement rates or unscrupulous adtech vendors gouging advertisers and publishers alike with on ....

14/04/2022
Los Angeles
Los Angeles

TikTok Search Ads Now In Beta

11/04/2022 Russell Hughes

An industry insider has discovered a huge new update to TikTok ads that could result in better control over campaigns for marketers, more bottom of the funnel options and better ways to identify user interest and intent. ....

Los Angeles

Facebook is taking a tough stance on something it calls “watchbait”, and listen up, because it's important to know how and why this approach could impact your video marketing. Watchbait is the visu ....

Los Angeles

Instagram is forever looking at how it can expand and improve its eCommerce offering. Its latest offering will allow all users to tag products in Insta posts, with the option now rolling out first for US users initially. Prior to this update, only creators could tag busin ....

Los Angeles

LinkedIn Upgrades Content Marketing Tools

31/03/2022 Russell Hughes

As LinkedIn becomes more important for communicators, it has started to add more content marketing tools to the mix. Last year Articles for Pages hit the platform, letting marketers add more long-form content to pages to drive engagement and start conversations on the web ....

Los Angeles

Facebook Revamps Ad Automation Tools

28/03/2022 Russell Hughes

As the war on consumer privacy rages on, Facebook has revamped its ad automation tools to help advertisers better navigate the complicated and fast-moving world of data privacy. Earlier in March, ....

Los Angeles

Have you ever done an incredible bit of work and the credit goes to someone else? It’s incredibly frustrating, isn’t it. Imagine if your income revolves around getting credit for unique and entertaining content ideas… ....

Los Angeles

Pinterest has announced a raft of new features at its Pinterest Presents global advertiser summit. The new additions include in-stream shopping updates, promoted Idea Pins and a fresh look to its Pinterest Trends tool. For consumer brands already advertising on Pinterest, ....

Los Angeles

Google has finally released the dreaded timeline for the shift to Google Analytics 4 (GA4), as it begins phasing out Universal Analytics (UA) in 2023. For marcomms teams that rely on Google Analytics – which is most - the shift to GA4 is undoubtedly one of the key tasks ....

Los Angeles

The war between Meta and TikTok shows no signs of slowing as Instagram has announced another fresh update for videos. Videos on Instagram will now have an auto-generated caption option, just like they have over at TikTok. It will be available in 17 languages, with more to ....

Los Angeles

For organisations in 2022, one of the biggest and most painful marketing tasks of the year will be commencing the shift from Universal Analytics to Google Analytics 4 (GA4). For the time being, Google advises businesses to run GA4 alongside the legacy version of Google An ....

Los Angeles

TikTok has officially confirmed a massive change to how the platform will operate. Users will now be able to upload videos up to 10 minutes long, an increase in seven minutes from the previous ....