Google Announces Major “Helpful Content” Algorithm Update
Google has announced the release of what many believe will be its most significant algorithm update in ten years. Its new algorithm update, called the “helpful content update”, looks to boost content written for people to enjoy and will penalise the stuff marketers ch ....
24/08/2022
Instagram & Facebook See New Creative Reels Updates
22/08/2022 Russell Hughes
Another new headline feature is coming to Reels - but before you roll your eyes and start thinking about what else Meta could have duped from TikTok this time around, this time it may be different. Because the feature is something, you may have seen on Instagram before. ....
Meta Launches New B2B Ad Targeting Options
19/08/2022 Russell Hughes
Look out LinkedIn because Meta is coming... Traditionally seen as the king of the B2B space, the professional social network might soon have some big competition from Facebook. Meta has launched new B2B advertising options that it says can reach anyone across any size bus ....
LinkedIn Content Marketing Gets A Creative Boost
17/08/2022 Russell Hughes
LinkedIn has announced a suite of new creative features for businesses and creators alike aimed at making it easier to share visual content on the social network. Keren Ba ....
Meta Culls Facebook Live Shopping, Shifts Focus to Reels
15/08/2022 Russell Hughes
After a little over two years, Meta has announced it is pulling the pin on Live Shopping. The live stream culling sees Meta shifting its focus to Reels, with the discontinuation of live shopping pencilled in from October 1, 2022. From that date, you will no longer be a ....
Google Simplifies Measurement With “Google Tag” Updates
12/08/2022 Russell Hughes
For businesses in 2022, digital marketing measurement and evaluation are a significant headache. As the online privacy net tightens, digital channels have less data to play with and several more hoops to jump through to link cause and effect, resulting in an increasingly ....
Google Releases 4 New Updates for Social Media-Styled “Discovery Ads”
10/08/2022 Russell Hughes
Google Discovery Ads has been updated with new features to help keep audiences engaged and money rolling into your business. For those unfamiliar, Google Discovery ads reach up to 3 billion people monthly on the ....
YouTube Follows Meta With New Clipping for Long-Form Videos into Shorts
08/08/2022 Russell Hughes
While short-form video is coming to dominate social media, the biggest challenge for businesses looking to capitalise on the trend remains is one of production - since very few are set up to be able to create video at scale. Sheryl Sandberg, former Meta COO, Ju ....
Google Streamlines Campaigns With 3 New Creative Tools
05/08/2022 Russell Hughes
Google has released three new updates which could seriously cut ad creative production times for businesses large and small. The new updates should make it easier for marketers to create ads and collaborate with team members. It hopes to help brands “unlock the benefits ....
LinkedIn Business Manager Now Live for Pages & Ads
04/08/2022 Russell Hughes
Following the June announcement of LinkedIn Business Manager, the platform has now gone live for Pages and Ads. What is LinkedIn Business Manager? Launched as a central control station f ....
Instagram Adds New Editing & Engagement Tools for Reels
01/08/2022 Russell Hughes
It's been a mixed week or so for Instagram, which announced new tools for Reels but has backed down on other changes after criticism from users, creators and celebs alike. We'll address that awkward turn-around later because there's a bit to get through regarding the new ....
YouTube & Shopify expand in-stream commerce opportunities
29/07/2022 Russell Hughes
YouTube has announced a host of new shopping features enabling Shopify merchants to feature their products across their YouTube channels and content. With the launch of the YouTube Shopping on Shopify, merchants can easily integrate t ....