Meta Expands Reels Ads Ahead of Holiday Push
Meta has announced new Reels ad features ahead of the Christmas and new year spending rush, and has updated its brand suitability to help brands take advantage of AI as 2023 draws to a close. Reels has q ....
03/11/2023
Google Demand Gen Campaigns Finally Roll Out Globally
01/11/2023 Russell Hughes
Demand Gen campaigns are set to be rolled out globally, with all customers set to have access to the feature, which is built specially for social media advertising and comes equipped with new features, insights, inventory and a new creation flo ....
LinkedIn Offers Content Marketing Boost, Upgrades Collaborative Articles
29/10/2023 Russell Hughes
LinkedIn’s Collaborative Articles were launched to provide members with expert insight and analysis by some of the platform’s most knowledgeable users. ....
TikTok parent company takes on Canva with CapCut for Business
26/10/2023 Russell Hughes
CapCut is an extremely popular video editing app that regularly ranks in the top 10 or 20 apps on the iOS App Store. Known for its integration with TikTok (both apps are owned by ByteDance), ease of use and AI effects, the app has now launched ....
Meta expands broadcast channels beyond Instagram to Facebook and Messenger
25/10/2023 Russell Hughes
Brand Pages could soon be able to create Broadcast Channels on Facebook and Messenger as Meta has announced the popular Instagram communication format will be available on another two of its products. Fo ....
Meta Announces New Generative AI Tools For All Businesses
15/10/2023 Russell Hughes
Meta has announced its first suite of generative AI features for ad creation. Meta says the features, which include AI elements for background generation, image expansion and text variation, will help maximise productivity, personalisation and ....
YouTube Announces New Generative AI Powered Video Tools
08/10/2023 Russell Hughes
YouTube has announced a range of new creative tools at its Made On YouTube showcase event that will make it easier for marketers to think of, and produce video content. Among the features is its first crack at generative AI, which could power a ....
TikTok and Google Search Partnership In Testing
06/10/2023 Russell Hughes
Google and TikTok are looking at developing a partnership that integrates Google search prompts, and potentially results, into TikTok’s search function - according to information published by ....
What change is Meta bringing to user profiles?
04/10/2023 Russell Hughes
Meta is rolling out the ability to create multiple Facebook profiles per account so users can explore different interests and interact with other sections of the platform. Separation of interests ....
Meta Introduces New Business Tools for WhatsApp
28/09/2023 Russell Hughes
Meta has announced a beefed-up WhatsApp shopping experience called Flows, which lets users do things such as order a meal or book an appointment from a WhatsApp chat. Designed to help businesses earn mor ....
TikTok Upgrades Business Attribution Analytics
27/09/2023 SMK (Social Media Knowledge)
What is TikTok’s Attribution Analytics? TikTok’s new Attribution Analytics could prove to be a delight for social media marketers as it’ll give them more insight into the performance of TikTok ads, which should lead to b ....
Meta Expands Verification Program To Businesses
25/09/2023 Russell Hughes
After introducing Meta Verified for creators earlier in 2023, Meta is expanding its verification program to businesses on Facebook, Instagram and WhatsApp. Verification will come to Facebook and Instagra ....