LinkedIn Boosts Lead Quality Targeting
In the B2B world, lead generation is not simply a numbers game. The true value lies not in how many leads are generated, but in how many of those are actually qualified — leads that have a ....
11/05/2025
Meta Brings Ads To Threads
08/05/2025 James Fitzgerald
Threads ads are now rolling out globally, marking a significant shift in Meta’s monetisation strategy for its newest social platform. After limited testing earlier this year in the US and Japan, advertisers worldwide can now acce ....
Instagram Launches "Edits" to Rival CapCut
07/05/2025 James Fitzgerald
Instagram has officially launched its new standalone video editing app, Edits, in a clear attempt to strengthen its hold on the creator economy and rival ByteDance’s CapCut. Designed with ....
ChatGPT Adds Shopping, Expands Ecommerce
04/05/2025 James Fitzgerald
OpenAI has introduced a significant upgrade to ChatGPT’s search capabilities, aiming to reshape the way users discover and compare products online. This new functionality brings a personalised, ad-free shopping experience to the ....
LinkedIn’s News Banner Expansion
30/04/2025 James Fitzgerald
LinkedIn is extending its top-of-feed news banner to more regions, in a move aimed at increasing real-time conversation and topical engagement on its platform. Initially launched in ....
Google Launches Easy AI Agents For Marketers
30/04/2025 James Fitzgerald
At its 2025 Cloud Next event, Google made its clearest move yet to lead the next era of AI. This wasn’t a series of feature updates. It was a comprehensive strategy to put AI agent ....
Google Analytics Launches New AI "Generated Insights"
07/04/2025 James Fitzgerald
Google has introduced a new feature in Google Analytics 4 (GA4) called Generated Insights, aimed at helping marketers and analysts identify and understand significant changes in their data wi ....
WhatsApp Boosts Business Messaging
07/04/2025 James Fitzgerald
Meta is expanding its WhatsApp Business capabilities with the introduction of business broadcasts – a paid feature that allows brands to re-engage customers who have previously interacted w ....
Meta Upgrades Instagram Creator Marketplace
07/04/2025 James Fitzgerald
As influencer marketing continues to gain traction, Meta is enhancing its Creator Marketplace and Ads Manager tools to make it easier for brands to find the right creators, repurpose high-performing content, and manage campaigns mor ....
Elon Musk Merges X and xAI
31/03/2025 James Fitzgerald
Elon Musk’s artificial intelligence firm xAI has acquired the social media platform X (formerly Twitter) in an all-stock deal valuing the platform at $33 billion. It is a strategic move that officially fuses two of Musk’s most ....
Meta Upgrades Advantage+ with Smarter "Andromeda" AI
31/03/2025 James Fitzgerald
Meta has kicked off 2025 with a raft of advertising updates, sharpening its AI-powered Advantage+ suite and adding new tools to support full-funnel performance, both online and in-store. ....
ChatGPT Unlocks Visual Content Capabilities for Marketers
31/03/2025 James Fitzgerald
OpenAI’s latest update to ChatGPT marks a pivotal moment for marketing and communications teams. With the introduction of GPT-4o, the platform now delivers native image and photo generation, alongside its well-established text ca ....