Google Launches Easy AI Agents For Marketers

30/04/2025 James Fitzgerald

At its 2025 Cloud Next event, Google made its clearest move yet to lead the next era of AI. This wasn’t a series of feature updates. It was a comprehensive strategy to put AI agent ....

Google Analytics Launches New AI "Generated Insights"

07/04/2025 James Fitzgerald

Google has introduced a new feature in Google Analytics 4 (GA4) called Generated Insights, aimed at helping marketers and analysts identify and understand significant changes in their data wi ....

WhatsApp Boosts Business Messaging

07/04/2025 James Fitzgerald

Meta is expanding its WhatsApp Business capabilities with the introduction of business broadcasts – a paid feature that allows brands to re-engage customers who have previously interacted w ....

Meta Upgrades Instagram Creator Marketplace

07/04/2025 James Fitzgerald

As influencer marketing continues to gain traction, Meta is enhancing its Creator Marketplace and Ads Manager tools to make it easier for brands to find the right creators, repurpose high-performing content, and manage campaigns mor ....

Elon Musk Merges X and xAI

31/03/2025 James Fitzgerald

Elon Musk’s artificial intelligence firm xAI has acquired the social media platform X (formerly Twitter) in an all-stock deal valuing the platform at $33 billion. It is a strategic move that officially fuses two of Musk’s most ....

Meta Upgrades Advantage+ with Smarter "Andromeda" AI

31/03/2025 James Fitzgerald

Meta has kicked off 2025 with a raft of advertising updates, sharpening its AI-powered Advantage+ suite and adding new tools to support full-funnel performance, both online and in-store. ....

ChatGPT Unlocks Visual Content Capabilities for Marketers

31/03/2025 James Fitzgerald

OpenAI’s latest update to ChatGPT marks a pivotal moment for marketing and communications teams. With the introduction of GPT-4o, the platform now delivers native image and photo generation, alongside its well-established text ca ....

US Court Blocks Copyright for AI Work

24/03/2025 James Fitzgerald

The intersection of artificial intelligence and copyright law has become a major talking point, particularly as generative AI tools are being used across industries to create written content, images, music and more. However, a recen ....

Google Boosts YouTube Ad Options

24/03/2025 James Fitzgerald

In a digital landscape dominated by video, YouTube continues to outpace platforms like Instagram and Facebook in both reach and engagement, especially among younger audiences. While TikTok has gained significant traction in short-form content, YouTube stands apart with its u ....

[STUDY] Google Still #1 For Online Reviews

24/03/2025 James Fitzgerald

Fifteen years on from the first edition, BrightLocal’s Local Consumer Review Survey 2025 offers a revealing snapshot of how consumers are finding, interpreting and contributing to online r ....

[NEW REPORT] AI Literacy Tops In-Demand Skills

20/03/2025 James Fitzgerald

As the job market evolves at an unprecedented pace, professionals across various industries must adapt by acquiring new skills that align with emerging trends. LinkedIn has recently unveiled its “Skills on the Rise” report, highlighting ....