Jim Beam gets primal

24/04/2012 SMK Editor

The Works Sydney go primal on social media in their latest campaign for Jim Beam. ....

MLA Wants Workers to Chuck a Sunday

20/04/2012 SMK Editor

Meat and Livestock Australia (MLA) have followed up their popular Australia Day ‘Chopular Culture’ campaign by trying to persuade consumers to ’Chuck a Sunday’. ....

Fashionopolis fashion blogger's conference

19/04/2012 SMK Editor

Fashion bloggers from around Australia will come together to learn and network at the inaugural Fashionopolis fashion bloggers conference. ....

A Video Is Worth 1.8 Million Words

18/04/2012 SMK Editor

“Video killed the radio star,” blurted a 1979 song declaring the demise of radio and ushering us into the era of music videos. More than three decades later, video is swiftly replacing the written word. ....

Expert profile: Kirsteene Phelan Etsy Australia Community Manager

17/04/2012 SMK Editor

Kirsteene Phelan has joined Etsy as AU Community Manager. ....

Durex Uses Facebook to Promote Safe Sex

16/04/2012 SMK Editor

Condom megabrand Durex has turned to creative Facebook fans for their latest campaign, The Naked Box competition. ....

Facebook's One Billion dollar purchase of Instagram

13/04/2012 SMK Editor

Perhaps the biggest news in social media this week was Facebook’s one billion dollar purchase of Instagram. ....

The Melting Pot - crowdsourcing a cookbook

04/04/2012 SMK Editor

When food writer Michael Shafran decided he wanted to write a recipe book, he decided to create a community around it before it existed. The very same community is key to creating the book. ....

Top 5 statistics: Australian shoppers online and in store

04/04/2012 SMK Editor

The IBM 2012 Smarter Consumer Study reveals that social media has a huge influence on Australian’s shopping decisions. ....

Myer Miss Shop Blogger Project attracts young spenders

04/04/2012 SMK Editor

Myer has engaged bloggers to promote their Autumn/Winter Miss Shop fashion collections to young women. ....

Expert profile: BMF CEO Jeremy Nicholas

03/04/2012 SMK Editor

We speak with BMF CEO Jeremy Nicholas about video, community management and the future of digital marketing spend. ....