Canadian Club Hunts for Beer Fairies on Facebook
Canadian Club Australia takes their ‘Over beer?’ motif to silly new heights with ‘Beer Fairies’, a campaign using Facebook to gather recruits for a war against loathsome, beer-swilling oafs. ....
13/05/2012
Google starts listening to social
11/05/2012 SMK Editor
The search giant adds social reports to Google Analytics. ....
Social Media Necessities
10/05/2012 SMK Editor
Martyn Thomas from Frank Media shares his best practice for brands getting social. ....
Huon Bush Retreats makes a powerful offer
09/05/2012 SMK Editor
Billed by Facebook as “a great way to drive new people to your business and engage customers”, a trial of the new Offers feature by Huon Bush Retreats has proved just how powerful the tool can be. ....
Etsy weddings
08/05/2012 SMK Editor
Crafty brides and grooms have often turned to Etsy for hand-made finishing touches to their wedding outfits, gifts and décor. Now they can park their registry at Etsy too. ....
Kleenex Cottonelle takes to Pinterest for an Aussie first
07/05/2012 SMK Editor
Touted as an Australian first, Kleenex Cottonelle Australia's Pin to Make a Difference campaign harnesses Pinterest’s unique female appeal to get mums sharing eco-friendly tips. ....
Blackberry schedules a wake up call for Monday
04/05/2012 SMK Editor
Blackberry has staged protests and sent mysterious letters in an activation campaign which is scheduled to be revealed on Monday. ....
Barbie opens her closet to her biggest fans
03/05/2012 SMK Editor
SMK looks at how new technology and savvy PR made Barbie’s Dream Closet a reality. ....
Combatting trolls
02/05/2012 SMK Editor
Yelp Director of Marketing Laura Nestler shares how the online review site and community combats trolls. ....
Facebook Offers
02/05/2012 SMK Editor
Facebook has launched a new ‘Offers’ feature allowing businesses to deliver deals directly to their brand’s page and to the News Feeds of their subscribed users. ....
The Secret to Social Media Success: Be Social
01/05/2012 SMK Editor
Claudio Pannuzio discusses the ‘social’ in social media. ....
Expert profile: Yelp Marketing Director Laura Nestler
27/04/2012 SMK Editor
Laura Nestler joined Yelp in 2007 in Portland and has since set up Yelp in London and Australia. She speaks with SMK about her journey. ....