Google Bolsters AI Video Tool "Vids"
Google is pushing further into AI driven video, upgrading its Vids platform with higher quality generation, built in music tools and customisable avatars. While Vids has flown under the radar compared to Google’s flagship AI products, the ....
27/04/2026
Microsoft Pushes Copilot Into Brand Workflows
27/04/2026 James Fitzgerald
For many in-house marketing and communications teams, Microsoft Copilot has become a default AI layer, largely due to its integration within Microsoft 365 and alignment with existing IT policies. It h ....
Meta Overtakes Google In Ad Power Shift
20/04/2026 James Fitzgerald
Meta is set to overtake Google in global ad revenue for the first time in 2026, marking a significant shift in how digital advertising value is being created and captured. According to Emarketer, Meta ....
Meta Strengthens Ad Performance With AI Ranking
20/04/2026 James Fitzgerald
Meta has introduced a new Adaptive Ranking Model for ad delivery, aimed at improving performance while reducing the cost of reaching high value users. The update is already delivering measurable gains ....
ChatGPT Ads Launch In Australia
20/04/2026 James Fitzgerald
OpenAI has expanded ChatGPT advertising beyond the US, with Australia among the first international markets to go live. The rollout marks a shift from early testing to broader scale, as the company builds a new advertising channel within its ....
[STUDY] LinkedIn Becomes Top Source In AI Answers
23/03/2026 James Fitzgerald
LinkedIn has become the most cited domain for professional queries across major AI platforms, marking a significant shift in how expertise is surfaced in AI-generated answers. New data from Profound shows the platform surged from outside the ....
AI Traffic Fails To Replace Search Losses
23/03/2026 James Fitzgerald
New data from Ahrefs, spanning more than 74,000 websites, offers one of the clearest views yet of how traffic is shifting in the AI era. Nearly 90 million search visits have disappeared over the past nine months, a figure that immediately ra ....
ChatGPT Ads Highlight Early Search Trends
23/03/2026 James Fitzgerald
Four weeks into OpenAI’s rollout of ads in ChatGPT, early data suggests a familiar pattern. Despite the shift in interface, user behaviour and advertiser strategy look strikingly similar to traditional search. ....
LinkedIn Algorithm Update Prioritises Relevance Over Reach
23/03/2026 James Fitzgerald
LinkedIn has overhauled its Feed, introducing a new AI-driven ranking system built on large language models. Detailed in a post from the LinkedIn Engineering blog, the update marks a significant shift in how content is understood, ranked, an ....
[STUDY] Human Presence Boosts Reels Retention
23/03/2026 James Fitzgerald
Short-form video is no longer an experimental format. It sits at the centre of attention across Facebook and Instagram, with Reels driving a significant share of time spent and content interaction. For markete ....
[NEW STUDY] Meta And TikTok Battle For Engagement
18/03/2026 James Fitzgerald
New data from Buffer’s State of Social Media Engagement 2026 report highlights a clear shift in how audiences interact across major platforms. Engagement is no longer evenly distributed. It is conc ....