[STUDY] AI Content Production Keeps Accelerating

12/10/2026 James Fitzgerald

93% of marketers now use AI to support content creation, according to new research from Ahrefs, up from 87% in its previous study. The findings suggest AI is becoming more deeply embedded in content production, with 69% of respondents publishing a greater ....

Meta Launches AI Agent For Businesses

12/10/2026 James Fitzgerald

Meta is extending its AI capabilities beyond Facebook, Instagram and Ads Manager, introducing new integrations that allow its Muse AI agent to work across marketing, customer data, creative production and business applications. The company has launched Muse for Sm ....

ChatGPT Introduces Visual Advertising

12/10/2026 James Fitzgerald

OpenAI is expanding ChatGPT advertising with new visual formats, additional brand safety controls and improved measurement capabilities, as it continues developing its advertising business. The new placements will allow advertisers to showcase products, services and exper ....

[STUDY] AI Search Shapes Brand Decisions

21/09/2026 James Fitzgerald

AI search is starting to influence purchase decisions well before many brands can see that a customer is in the market. New Australian research from WPP Media, covering 2,500 consumers across 12 categories, found that three in four respondents use AI-assisted search when ....

LinkedIn Lets AI Multiply Ad Creative

21/09/2026 James Fitzgerald

LinkedIn is giving advertisers far more freedom to vary creative without manually building every version of an ad. Flexible Ads allow brands to provide multiple images or videos, headlines and descriptions, then let LinkedIn combine those elements into different execution ....

Copilot Lets Marketers Build Apps By Chatting

21/09/2026 James Fitzgerald

Microsoft is giving Copilot users the ability to build lightweight internal apps simply by describing what they need. The new App skill inside Copilot Cowork can turn a natural-language brief into a working application, then let the user refine it through chat, connect it ....

Apple Intelligence Pushes Into Brand Discovery

21/09/2026 James Fitzgerald

Apple’s long-promised Siri overhaul is finally arriving, after years in which asking Siri anything remotely complicated often felt like a test of patience rather than artificial intelligence. The new Siri AI is designed to fix that. It can understand personal context ....

"Meta One" Adds Paid Business Tools

21/09/2026 James Fitzgerald

Meta is bundling more AI, business and creator tools into a new subscription service called Meta One. The business plans combine verification, account protection, publishing tools, audience insights, additional WhatsApp functionality and greater access to Meta Business Ag ....

Google Expands Search Ads Into AI Mode

21/09/2026 James Fitzgerald

Google is testing a more controlled route into AI Mode, allowing text ads from traditional Search campaigns using exact and phrase match keywords to appear when user intent is sufficiently clear. Google has been steadily pushing more of Search advertising towards AI-led t ....

Canva Expands AI Creative Workflows

15/09/2026 James Fitzgerald

Canva has rolled out more than 100 updates across its Visual Suite, expanding how teams create, edit and move work between formats inside the platform. The latest changes span presentations, video, Docs, Sheets, Whiteboards and Canva AI, with more emphasis on moving betwe ....

Meta AI Pushes Deeper Into Brand Discovery

15/09/2026 James Fitzgerald

Meta’s latest AI launch adds another layer to how people may discover brands, products and services across its platforms. Muse, launched on 8 September, is Meta’s new personal AI agent. It can carry out tasks across apps, help with planning and progress longer-term go ....