Reddit Battles AI Search Manipulation

10/08/2026 James Fitzgerald

Reddit’s growing influence in AI search is creating an increasingly valuable marketing signal, and an equally obvious incentive to manipulate it. The platform has become an important source for AI-generated answers involving recommendations, comparisons, opinions and fi ....

Google Pushes Search Ads Into AI Max

10/08/2026 James Fitzgerald

Google is moving paid search further away from the traditional keyword model. At the centre of that shift is AI Max, which Google launched last year as a way to give its advertising systems more freedom to interpret sear ....

[STUDY] Google Closes In On ChatGPT

04/08/2026 James Fitzgerald

For much of the past three years, ChatGPT has been the default reference point for generative AI. It built the category, established the behaviour and became the product most people associated with AI search, research an ....

Copilot Builds Marketing’s AI Production Layer

04/08/2026 James Fitzgerald

Microsoft is bringing brand systems directly into Copilot’s production workflow. Its latest release expands Copilot’s access to approved brand assets, organisational templates and governed business data across PowerPoint, Excel and the wider Microsoft 365 environment. ....

Meta AI Feeds Expand Organic Reach

04/08/2026 James Fitzgerald

Meta is using large language models to understand content more deeply across Instagram and Facebook, reshaping how posts are classified, recommended and distributed. Every public Feed and Reels post on Instagram is now processed through an LLM and assessed across factors ....

The CMO Role Is Being Rewritten

27/07/2026 James Fitzgerald

The chief marketing officer title is disappearing from many of the world’s largest companies. Only 36% of Fortune 500 businesses now use the CMO title, down from 49% in 2025, according to Forrester’s latest analysis of senior marketing leadership. Executive-level mark ....

[STUDY] LinkedIn Ads Influence More Than Leads

27/07/2026 James Fitzgerald

LinkedIn advertising remains expensive by most conventional performance measures. Dreamdata’s latest B2B advertising benchmarks put the average LinkedIn cost per click at €5.98, compared with €1.60 for Meta. LinkedIn’s average CPM reached €34.33, more than three ....

ChatGPT Builds Out Its Ad Platform

27/07/2026 James Fitzgerald

OpenAI is rapidly adding the campaign controls, audience tools and creative formats required to turn ChatGPT advertising from a limited experiment into a functioning media platform. Advertisers can now run conversion-optimised campaigns, use daily budgets, apply geographi ....

Google Search Holds Ground As AI Use Grows

21/07/2026 James Fitzgerald

Google Search was supposed to be one of generative AI's first major casualties. As ChatGPT, Gemini, Claude and Perplexity attracted hundreds of millions of users, a seemingly straightforward assumption took hold. Every question directed to an AI assistant represented one ....

ChatGPT "Work" Targets Business Adoption

15/07/2026 James Fitzgerald

OpenAI has launched ChatGPT Work, a new agent designed to take on substantial projects across workplace apps, files and systems. Work can gather information from connected tools, break a larger objective into smaller steps and remain with a project for hours. It can produ ....

Google Adds AI Disclosure Labels To Ads

15/07/2026 James Fitzgerald

Google is introducing new disclosures showing when advertising has been created or edited using generative AI. A “How this ad was made” section will appear inside My Ad Center, accessible through the three-dot menu or information icon attached to ads across Search, Yo ....