Boston Digital offers multiple platforms for measurable digital solutions

07/02/2012 SMK Editor

Liza Boston, Founder of Boston Digital Communications shares her views on strategy, creation and delivery in the digital environment. ....

Case Study: Bulla Splits Summer Games App Campaign

03/02/2012 SMK Editor

Bulla Dairy Foods taps into healthy summer fun with their first foray into the mobile app market. ....

And now for the tweather

03/02/2012 SMK Editor

As the nation moved on from Australian Open fever, tweets about everything from politics to ponies occupied centre court in the world of tweets. ....

Mortein Cops a Spray

02/02/2012 SMK Editor

The announcement that Mortein is moving production offshore resulted in a social media backlash that has killed a successful Facebook campaign ....

Google Search Plus Your World

02/02/2012 SMK Editor

Is including your social graph in search results beneficial? We talk to three SEO experts about their take on Google's new Search Plus Your World. ....

Mercedes likes Facebook, and Google, and Yelp

01/02/2012 SMK Editor

The German motor giant has announced plans to integrate Facebook, Google and Yelp into vehicles' computer systems from 2013. ....

Net-A-Porter brings Karl Lagerfield to Sydney in window shop

01/02/2012 SMK Editor

Window shopping used to be harmless, but Net-A-Porter has changed that. ....

Toolbox: Twellow

01/02/2012 SMK Editor

Ever wished there was a yellow pages for twitter? Well this is it. Twellow taps into Twitter and categorises members for effective searching. ....

Number Crunch: Global internet user growth

31/01/2012 SMK Editor

A new report from The Boston Consulting Group expects 3 billion to people to be online by 2016 and says businesses must go digital. ....

Mapping the trends

31/01/2012 SMK Editor

John Barratt, co-founder of Trendsmap, talks about keeping ahead of the game, people power and his new project. ....

Honda plays off Ferris Bueller's Day Off with Broderick ad for Honda CRV

31/01/2012 SMK Editor

An advertisement showing star of Ferris Bueller's Day Off Matthew Broderick calling in sick had viewers speculating about a sequel, but it's just a clever play by Honda. ....