In-store shoppers seek online advice
New data from the AMP Capital Shopping Centre’s (AMPCSC) Annual Report suggests that while the 95% of Australian retail sales occur in bricks and mortar stores, 85% of shoppers are researching online before they buy. This research includes price comparisons, talking to fri ....
26/09/2011
Activating consumer-brand engagement in the online environment
23/09/2011 SMK Editor
Director of Tiger Pistol, Steve Hibberd sees (some) Australian brands and consumers as two teenagers on a first date. They want to engage, but how? ....
Myer Triples Online Sales
22/09/2011 SMK Editor
Despite Myer posting an overall loss for the 2010/2011 financial year, its online sales have increased over 300% this fiscal. And while the department store’s online sales currently account for a small percentage of its total revenue, the sector is predicted to grow. ....
Twitter’s Web Analytics is good for business
19/09/2011 SMK Editor
Twitter has just announced its Web Analytics service, which will allow websites to measure how much traffic is directed to their site via Twitter. Scheduled to roll out over the next few weeks, this new service presents a range of benefits to businesses. ....
Woo! Woo Board
15/09/2011 SMK Editor
Pollenizer is no stranger to new concepts, but Wooboard represents the first project where the idea came from within the team ....
Blogger App for iPhone
14/09/2011 SMK Editor
Blogging on-the-go just became easier for iPhone and iPod touch users, with Google unveiling the first official Blogger app. While Blogger, the popular blog-publishing service owned by Google, has long had a dedicated app for Android handsets; this new app gives Apple users ....
Digital Beats the Advertising Doldrums
12/09/2011 SMK Editor
Figures just released by data firm SMI reveal that despite the Australian advertising market recording a 3.9% decline for August, media owners expect a strong December quarter. ....
Shoes of Prey pounces on social media
09/09/2011 SMK Editor
This Australian start-up is proving there’s plenty of mileage in moving online ....
Melbourne Spring Fashion Week says online is in
08/09/2011 SMK Editor
Melbourne Spring Fashion Week encourages brands to get digital ....
Yellow pages launches interactive game, Yellovator
07/09/2011 SMK Editor
Clemenger Proximity together with Melbourne game developers Millipede have created Yellovator, a game which, according to Clemenger Proximity, “can be played in more places, by more people - using your smart phone as a game controller. Yellovator shows how solving problems ....
Study shows SMEs struggle with SEO
06/09/2011 SMK Editor
A new study has revealed that only half of Australian SME’s (Small and Medium Enterprises) use a website to promote their business, while those that do use little to no SEO (Search Engine Optimisation), meaning potential lost opportunities for increased web traffic. ....
Radian6 emphasises the importance of listening
05/09/2011 SMK Editor
Set up a listening post before diving into social media, says Radian6 ....