Shoes of Prey pounces on social media
This Australian start-up is proving there’s plenty of mileage in moving online ....
09/09/2011
Melbourne Spring Fashion Week says online is in
08/09/2011 SMK Editor
Melbourne Spring Fashion Week encourages brands to get digital ....
Yellow pages launches interactive game, Yellovator
07/09/2011 SMK Editor
Clemenger Proximity together with Melbourne game developers Millipede have created Yellovator, a game which, according to Clemenger Proximity, “can be played in more places, by more people - using your smart phone as a game controller. Yellovator shows how solving problems ....
Study shows SMEs struggle with SEO
06/09/2011 SMK Editor
A new study has revealed that only half of Australian SME’s (Small and Medium Enterprises) use a website to promote their business, while those that do use little to no SEO (Search Engine Optimisation), meaning potential lost opportunities for increased web traffic. ....
Radian6 emphasises the importance of listening
05/09/2011 SMK Editor
Set up a listening post before diving into social media, says Radian6 ....
From Digital Manager to Fashion Designer
01/09/2011 SMK Editor
There’s no place like in-store for this ex-corporate marketing manager turned fashion designer ....
Research reveals 49% of Australians own a smartphone
31/08/2011 SMK Editor
Last week Australia became the world’s first smartphone nation, when statistics released by market research firm Kantar revealed that over 49% of Australians own a smartphone, the highest percentage of any nation. ....
No deal for Facebook deals in Australia
30/08/2011 SMK Editor
After months of testing and speculation of an imminent Australian release, Facebook has announced that it will no longer be launching Facebook Deals, its nascent daily deals project. The social networking giant, who has been trialling Deals as a competitor to sites such as G ....
Pollenizer brings Australian start ups to life
29/08/2011 SMK Editor
“I’d say 90% of the time we find that the assumptions we make are not correct. We’re happy with that because, it means we change it, we flip it so that it is right.,” says Bronwen Clune, Customer Development Manager at Pollenizer. ....
McDonald’s Australia hits 100,000+
25/08/2011 SMK Editor
McDonald’s approach to social media is slow and steady ....
Is location the new 'check in'?
23/08/2011 SMK Editor
Facebook Places is no longer. Does location offer more opportunities? ....
Mob-Labs augmented reality
22/08/2011 SMK Editor
Mob-Labs create some amazing digital experiences. But they say the best is yet to come. ....