[SMK] Social Media Knowledge

Digital Marketing News

Pascall Hits the Road

Mango PR and Events teams with MORE FM to deliver an ambitious social media-supported experiential campaign for Pascall New Zealand. ....

19/02/2012

This week's tweather round-up

17/02/2012 SMK Editor

It’s been a tumultuous week of tweather: obituaries, boats, lots of love and airlines that won't take flight. ....

Cider Rekorderlig makes Swedish blogger Caroline Blomst face of their ‘Beutifully Swedish’ campaign in Australia. ....

Pinterest, which allows users to create boards of their favourite images from the web, is being celebrated as a blessing for US digital commerce - but what's the story in Australia? ....

Taylor helps discover local events

14/02/2012 SMK Editor

Damon Garrett, co-founder of Taylor Ventures Pty Ltd worked in marketing with L'Oréal and global strategy with Samsung before creating Taylor, an events discovery app. ....

How Twitter and Facebook became humanitarian crisis management tools. ....

This week's tweather round-up

10/02/2012 SMK Editor

Madonna, Meatloaf and The Daily Mail are caused a stir in the Australian Twittersphere this week. ....

Last night saw the first Yelp Australia Elite Squad event. ....

oOh! gets Big

08/02/2012 SMK Editor

Out of home media agency, oOh! Media has engaged Chris Noth (Mr Big of Sex and the City) in a new campaign targeting advertising agency representatives. ....

Liza Boston, Founder of Boston Digital Communications shares her views on strategy, creation and delivery in the digital environment. ....

Bulla Dairy Foods taps into healthy summer fun with their first foray into the mobile app market. ....

And now for the tweather

03/02/2012 SMK Editor

As the nation moved on from Australian Open fever, tweets about everything from politics to ponies occupied centre court in the world of tweets. ....