[SMK] Social Media Knowledge

Menu

DIGITAL MARKETING NEWS

eBay’s snazzy Visual Search Tool

eBay has launched two new visual search tools allowing online shoppers to snap photos and discover matching products more efficiently.

Snap, find, and shop

The two new visual search tools, “Image Search” and “Find it on eBay,” utilise the latest achievements in visual computing and deep learning while incorporating neural networks.

Image Search enables consumers to take a pic of something they like or use a saved image to shop eBay. The site will return a listing of products close in match or visually similar.

Competing with similar tools available through Amazon, Google, Pinterest, and Wayfair, eBay can battle back with a robust catalogue of 1.1 billion items.

Cross-platform shopping

The second tool, Find it on eBay, allows shoppers to begin their search on any social platform or web browser. Users can then “share” a found image with eBay to produce relatable product listings.

Both tools open up a new frontier of online product searching with a great deal of untapped potential, however retailers aren’t sharing analytics as to how many searches are translating to sales.

Though a picture can now provide a myriad of listings, some shoppers looking for an exact brand item may not appreciate all the suggested similar items.

Currently available only to Android users, there will be some necessary refinement if the tools take off. Either way, window browsing got a whole lot easier.

How much shopping do you do with your mobile phone? Do either of these features get you excited? We want to know your opinion in the comment section below.

Learn with SMK through December

Start your SMK: Digital Excellence 7-day free trial today and unlock unlimited, on-demand access to hundreds of hours of digital masterclasses, training courses and hands-on tutorials.

Your risk-free trial offers the perfect opportunity to expand and upgrade your digital intellectual property.

Each month SMK releases 30 hours of new and updated social media and digital marketing educational course content, ensuring you never get left behind – be it on digital strategy, tactics or implementation.

Alongside this, SMK offers live help and support weekly within the SMK Working Group. It might be a quick fix or the root of a bigger problem; either way, a problem shared is a problem halved. On a day-to-day basis, SMK’s team gives you hands-on support and fresh ideas.

Not to mention a shoulder to cry on, occasionally.

Picture of SMK Editor

SMK Editor

December's Courses, Live Help & Support Options

Live Member Clinics every Monday & Tuesday from 1 pm – 2 pm AEST

  • Live help and support from SMK’s team of analysts.
  • Book in to request a personalised discussion for 15 or 30m via Zoom within the Facebook Working Group.

Weekly Technical Labs: Meta Business Suite on Wednesdays from 1 pm – 2 pm AEST

  • Technical Labs explore the technological process and workflows related to key digital marketing activities.

Google Analytics 4, Data Analysis & Evaluation Masterclass on Thursdays from 10 am – 12 pm AEST

  • Module 1: GA4 Optimisation, Key Features, Tools & Reports
  • Module 2: Setting up GA4 Conversions & Understanding Analytics Events
  • Module Three: Analytics campaign tracking and report analysis
  • Module Four: GA4 report round-up, conversion attribution & visualisation

Influencer Marketing Masterclass: Organic, Paid & Commerce on Fridays from 10 am – 12 pm AEST

  • Module 1: 2024 Influencer Marketing Trends, Forecasts & Opportunities
  • Module 2: Organic Influencer Marketing Best Practices
  • Module 3: Optimising Influencer Campaigns With Social Ads
  • Module 4: Evaluation, Reporting and Influencer Commerce

Leave a Comment

RECOMMENDED FOR YOU