[SMK] Social Media Knowledge


Facebook Feed explores Alternative News

Facebook has announced Explore, a fresh ad-free News Feed delivering content from their partnered publishers.

News customised for you

Last February, users may have noticed a new option at the bottom of their mobile Facebook Home section called Explore.

Tested as a complementary feed for popular articles, photos, and videos, Explore tailors content for each user based on their interests.

As of July, Facebook officially added Explore to the More menu, ensuring the feature as a permanent fixture to Facebook mobile and desktop.

The new frontier of News Feed

Over the past year, Facebook has been taking great strides to provide new avenues for users to consume journalistic content.

Having made deals with big name publishers like The New York Times, CNN, and Business Insider (just to name a few), the social media giant is trying to bring more variety and points of view when it comes to news.

Though users can subscribe to their own preferred news agencies through an evolving model on Facebook, Explore will expose audiences to content they may not have otherwise discovered, keeping people better informed and providing a chance to explore alternative views.

Do you use Facebook to stay up to date with news? Do you like the idea of articles tailored based on your interests? Give us your thoughts in the comment section below.

Learn with SMK through February

Start your SMK: Digital Excellence 30-day free trial today and unlock unlimited, on-demand access to hundreds of hours of digital masterclasses, training courses and hands-on tutorials.

Your risk-free trial offers the perfect opportunity to expand and upgrade your digital intellectual property.

Each month SMK releases 30 hours of new and updated social media and digital marketing educational course content, ensuring you never get left behind – be it on digital strategy, tactics or implementation.

Alongside this, SMK offers live help and support weekly within the SMK Working Group. It might be a quick fix or the root of a bigger problem; either way, a problem shared is a problem halved. On a day-to-day basis, SMK’s team gives you hands-on support and fresh ideas.

Not to mention a shoulder to cry on, occasionally.

February's Courses, Live Help & Support Options

Live Member Clinics every Monday & Tuesday from 1 pm – 2 pm AEST

  • Live help and support from SMK’s team of analysts.
  • Book in to request a personalised discussion for 15 or 30m via Zoom within the Facebook Working Group.

Weekly Technical Labs: Google Analytics 4 on Wednesdays from 1 pm – 2 pm AEST

  • Technical Labs explore the technological process and workflows related to key digital marketing activities.

SEO Made Easy Masterclass on Thursdays from 10 am – 12 pm AEST

  • Module One: 2024 Search Engine Optimisation (SEO) Trends, Challenges and Opportunities
  • Module Two: Understanding Technical SEO, User Experience & Google Search Console
  • Module Three: On-Page SEO, Website Copywriting & Content Marketing
  • Module Four: Off-Page SEO, Local SEO & Google Business Profile Optimisation

Digital Marketing Evaluation Masterclass on Fridays from 11 am – 1 pm AEST

  • Module One: 2024 Ads Trends, Landscape and Opportunities
  • Module Two: Social Ad Reporting, Evaluation & Campaign Optimisation
  • Module Three: Advertising Strategy, Targeting & Campaign Planning
  • Module Four: Social Ad Creative, Copywriting & Campaign Testing

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