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Facebook and IBM team up for marketers

Facebook and IBM are joining forces and giving marketers new ways to integrate campaigns between the platforms.

BFF's

IBM announced the deal in a press release.

"Starting today, IBM’s marketing cloud clients can now utilize Facebook’s powerful ad capabilities such as Custom Audiences, along with IBM’s deep analytics and design features, to create meaningful experiences for their customers across applications, devices and time, IBM explained.

Piecing it together

Now users will be able to purchase Facebook ads with increased metrics powered by both Facebook and IBM’s Marketing Cloud.
 
Additional data includes information around location, previous purchase history and even the weather.

New beginnings

IBM used the example of a retailer identifying Facebook users interested in long-distance running, then delivering targeted ads based on the athletic brands they prefer, and their location.

Importantly, marketers will be able to replicate successful Facebook campaigns on other platforms.

Marketers wanting to more finely tune their next campaign can visit ibm.com. 
 

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Each month SMK releases 30 hours of new and updated social media and digital marketing educational course content, ensuring you never get left behind – be it on digital strategy, tactics or implementation.

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November's Courses, Live Help & Support Options

Live Member Clinics every Monday & Tuesday from 1 pm – 2 pm AEST

  • Live help and support from SMK’s team of analysts.
  • Book in to request a personalised discussion for 15 or 30m via Zoom within the Facebook Working Group.

Weekly Technical Labs: Meta Business Suite on Wednesdays from 1 pm – 2 pm AEST

  • Technical Labs explore the technological process and workflows related to key digital marketing activities.

Google Analytics 4, Data Analysis & Evaluation Masterclass on Thursdays from 10 am – 12 pm AEST

  • Module 1: GA4 Optimisation, Key Features, Tools & Reports
  • Module 2: Setting up GA4 Conversions & Understanding Analytics Events
  • Module Three: Analytics campaign tracking and report analysis
  • Module Four: GA4 report round-up, conversion attribution & visualisation

Influencer Marketing Masterclass: Organic, Paid & Commerce on Fridays from 10 am – 12 pm AEST

  • Module 1: 2024 Influencer Marketing Trends, Forecasts & Opportunities
  • Module 2: Organic Influencer Marketing Best Practices
  • Module 3: Optimising Influencer Campaigns With Social Ads
  • Module 4: Evaluation, Reporting and Influencer Commerce

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