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DIGITAL MARKETING NEWS

Facebook and IBM team up for marketers

Facebook and IBM are joining forces and giving marketers new ways to integrate campaigns between the platforms.

BFF's

IBM announced the deal in a press release.

"Starting today, IBM’s marketing cloud clients can now utilize Facebook’s powerful ad capabilities such as Custom Audiences, along with IBM’s deep analytics and design features, to create meaningful experiences for their customers across applications, devices and time, IBM explained.

Piecing it together

Now users will be able to purchase Facebook ads with increased metrics powered by both Facebook and IBM’s Marketing Cloud.
 
Additional data includes information around location, previous purchase history and even the weather.

New beginnings

IBM used the example of a retailer identifying Facebook users interested in long-distance running, then delivering targeted ads based on the athletic brands they prefer, and their location.

Importantly, marketers will be able to replicate successful Facebook campaigns on other platforms.

Marketers wanting to more finely tune their next campaign can visit ibm.com
 

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March's Courses, Live Help & Support Options

Live Member Clinics every Monday & Tuesday from 1 pm – 2 pm AEST
  • Live help and support from SMK’s team of analysts.
  • Book in to request a personalised discussion for 15 or 30m via Zoom within the Facebook Working Group.
Weekly Technical Labs: Google Analytics 4 on Wednesdays from 1 pm – 2 pm AEST
  • Technical Labs explore the technological process and workflows related to key digital marketing activities.
SEO Made Easy Masterclass on Thursdays from 10 am – 12 pm AEST
  • Module One: 2024 Search Engine Optimisation (SEO) Trends, Challenges and Opportunities
  • Module Two: Understanding Technical SEO, User Experience & Google Search Console
  • Module Three: On-Page SEO, Website Copywriting & Content Marketing
  • Module Four: Off-Page SEO, Local SEO & Google Business Profile Optimisation
Digital Marketing Evaluation Masterclass on Fridays from 11 am – 1 pm AEST
  • Module One: 2024 Ads Trends, Landscape and Opportunities
  • Module Two: Social Ad Reporting, Evaluation & Campaign Optimisation
  • Module Three: Advertising Strategy, Targeting & Campaign Planning
  • Module Four: Social Ad Creative, Copywriting & Campaign Testing

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